Behavioural science is Comms’ and PR’s latest buzzword, but how often – and well – is it adopted  within the industry? Introducing The BS Monitor, Lynn’s annual pulse check on behavioural science literacy in the industry.

While 2022’s BS Monitor looked to perceived capabilities vs actual capabilities of PR and Comms practitioners, 2023’s report looks wider, deeper, reflecting on perceived capabilities of colleagues, a potential seniority capability gap, the new role of managing misinformation in the Comms landscape, and how AI might shape the future of our industry.

Want to gauge how your company could better adopt behavioural science into its Comms practice? Download the report for free by filling in the form above.

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