Lynn Health
case studies
Our shared belief at Lynn is simple: Behavioural science has the power to improve and save lives. In a world where choices are everywhere, cognitive overload is at maximum, the stakes of our decisions are higher than ever, and it’s harder to trust what we see and hear, audiences need the communications industry to do better.
We know that when you inject behavioural science into communications, you can build better campaigns, campaigns that do what’s important: create the behaviours needed to positively change the world.
Campaigns that improve and save lives
Our behavioural science approach means we don’t just observe audiences, we understand and empower them so they can make choices that are good for themselves.
Viewing problems through a behavioural lens means we see creative opportunities and counterintuitive solutions that others don’t.
And our measurement methodologies take the guess work out of whether we effected change and delivered the desired outcomes. But most importantly – we work as hard for our clients as we do for their audiences, so that together, we can achieve positive societal change.
We know that when you inject behavioural science into communications, you can build better campaigns, campaigns that do what’s important: create the behaviours needed to positively change the world.
Lynn. Powered by behavioural science.
Get in touch to discuss how Lynn’s behavioural science approach can support your communications objectives
Our track record
We began as a service provider for the public health community and have an established track record of success across a wide range of medical, diagnostic, therapeutic and health-promotion areas, with our work demonstrating measurable outcomes. Our multi-award winning campaigns, and pioneering behavioural science research and misinformation services, have helped clients stay one step ahead through the pandemic.
We use research and experimentation to inform creative development and activation, ensuring our big creative ideas truly resonate with our target audience and drive behaviour change. This is the key to our track record of success; every single campaign we have run has met and exceeded KPIs and resulted in tangible change – from leads generated, to service uptake, and improvements in behaviour.
Follow the links below and take a look at some of our campaigns:
Successes for our healthcare clients
case studies
COVID-19 vaccine campaign ‘Don’t Miss Your Vaccine’ for NHS South East London CCG
Our #DontMissYourVaccine campaign for South East London NHS ICS smashed all reach, engagement and conversion targets within just 2 weeks. Using behavioural insights, we activated – (at speed) an integrated vaccination campaign for young people in south east London – increasing vaccine take up in target audiences by up to 67% in 2 weeks alone. The campaign was recognised by NHS England and Cabinet Office as one of the most dynamic campaigns in this space. Our TV ad was scaled up from south east London to England-wide. [Would make sense to embed the video here?]
We generated 5M impressions, 2.2M reach (3x KPI), 2.4% engagement rate (1.5x KPI; 5x sector average) and nearly 30,000 users to the campaign page in just 4 weeks.
case studies
COVID-19 protective behaviours campaign ‘Know The Risk’ for Public Health Dorset
Lynn worked to produce a series of 5 videos encouraging positive behaviour change among young people, as well as distributing these videos in a digital-first campaign under the ‘Know the RISK’ identity. This creative brand identity was developed to strategically connect COVID-19 safe behaviours with personal benefit, rise above the noise of all other public health messaging, actively promoting COVID-19 safe behaviours, and designed to reduce COVID-19 case numbers across Dorset for the target audience. The campaign reached 527,268 in the target area (KPI: minimum 100,000), generated a 61.94% engagement rate including views or 1.08% engagement rate not including views (KPI: 1.5% engagement rate) with a total of 1,224,755 video views generated over the course of the
(KPI: at least 100,000 video views).
case studies
Mental Health campaign ‘Free Your Mind’ phase 2 for NHS South East London CCG
Delivered within 12 weeks, including research, insights and testing, #FreeYourMind Phase 1 reached over 1.4m residents in south east London during Lockdown 1, and generated some of the highest engagements in mental health communications. Importantly, the campaign drove our audiences to take action and care for their mental health; many took action for the first time and accessed mental health services that they had previously not engaged with. The multi award-winning campaign evidenced a 131.5% increase in referrals to Improving Access to Psychological Therapies (IAPT) and contributed to nearly 800 sign-ups across partner services in 8 weeks.
#FreeYourMind is widely recognised as an innovative results-oriented campaign by NHS teams across the UK and since the initial campaign phase ran during the pandemic this impactful work has been extended for phases 2 and 3, supporting even more south east London residents to prioritse their mental health
case studies
COVID-19 campaign ‘You Have a Choice’ for Cwm Taf Morgannwg UHB
We identified the need to reframe beliefs, specifically around agency, and freedom of choice. The campaign generated 9.46% engagement rate (6 x campaign KPI, 12 x healthcare sector average, RivalIQ 2020), 22.4% of campaign traffic was generated from our BAME audience segment, and 18.6% campaign traffic was generated from our Young People segment. By undertaking pre and post-campaign intent surveys, we were able to evidence a 2% decrease in hesitancy and anti-lockdown sentiment, and a 3% increase in willingness to engage with public health instructions.
case studies
Mental Health campaign ‘Support is out there for you’ for Thrive Ldn
We created behaviourally-informed messaging and calls to action which were then localised, tested and adapted to encourage positive behaviours that improve Londoners’ mental health. We delivered this at pace, running a digital campaign to 35 different audience segments. The campaign was a resounding success and delivered deep insights, as well as positive audience engagement, on an urgent public health issue. The campaign reached 604,269 Londoners across key target groups (KPI, 130,000), generated a 2.94% overall engagement rate (KPI, 1.5%, against healthcare average of 0.8%, RivalIQ 2020) and drove 15,072 clicks to key landing pages on the Thrive LDN website (KPI, 2000 clicks). Importantly, the campaign helped to raise awareness and direct key audiences across London to relevant resources and services available to them to support their mental health and wellbeing.
Get in touch to discuss how Lynn’s behavioural science approach can support your communications objectives
