1.0Lynnhttps://lynn.globalCialdini’s 'Influence Continued – The Psychology of Persuasion’ (Part 2)rich600338<blockquote class="wp-embedded-content" data-secret="7OxQFI5ZRM"><a href="https://lynn.global/cialdinis-influence-continued-the-psychology-of-persuasion-part-2/">Cialdini’s ‘Influence Continued – The Psychology of Persuasion’ (Part 2)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://lynn.global/cialdinis-influence-continued-the-psychology-of-persuasion-part-2/embed/#?secret=7OxQFI5ZRM" width="600" height="338" title="“Cialdini’s ‘Influence Continued – The Psychology of Persuasion’ (Part 2)” — Lynn" data-secret="7OxQFI5ZRM" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
</script>
https://lynn.global/wp-content/uploads/2022/01/pexels-pixabay-417014-1-1-scaled.jpg20482560In the previous instalment, we covered the first three of Cialdini’s six principles of persuasion. These were Reciprocity, Scarcity and Authority. Today we will finish off the series by covering the remaining three heuristics (mental shortcuts) that our brains use to make decisions, these are Consistency, Liking and Social Proof.