{"version":"1.0","provider_name":"Lynn","provider_url":"https:\/\/lynn.global","title":"How behavioural science can be utilised to connect with consumers in challenging economic times.","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5Dvwfoak3v\"><a href=\"https:\/\/lynn.global\/how-behavioural-science-can-be-utilised-to-connect-with-consumers-in-challenging-economic-times\/\">How behavioural science can be utilised to connect with consumers in challenging economic times<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/lynn.global\/how-behavioural-science-can-be-utilised-to-connect-with-consumers-in-challenging-economic-times\/embed\/#?secret=5Dvwfoak3v\" width=\"600\" height=\"338\" title=\"&#8220;How behavioural science can be utilised to connect with consumers in challenging economic times&#8221; &#8212; Lynn\" data-secret=\"5Dvwfoak3v\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/lynn.global\/wp-content\/uploads\/2022\/05\/maxim-hopman-fiXLQXAhCfk-unsplash-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"Companies have been in the practice of using behavioural science strategies to engage with customers, for the better part of the last 100 years, only without the guise of it being called behavioural science. In the marketing sphere, behavioural science was popularised by Robert Cialdini, in his widely consumed book, \u2018Influence \u2013 The power of persuasion\u2019."}