{"version":"1.0","provider_name":"Lynn","provider_url":"https:\/\/lynn.global","title":"GCS best practice guide recognises behavioural science as critical comms discipline - Lynn","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"kWaeCXCuHE\"><a href=\"https:\/\/lynn.global\/gcs-best-practice-guide-recognises-behavioural-science-as-critical-comms-discipline\/\">GCS best practice guide recognises behavioural science as critical comms discipline<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/lynn.global\/gcs-best-practice-guide-recognises-behavioural-science-as-critical-comms-discipline\/embed\/#?secret=kWaeCXCuHE\" width=\"600\" height=\"338\" title=\"&#8220;GCS best practice guide recognises behavioural science as critical comms discipline&#8221; &#8212; Lynn\" data-secret=\"kWaeCXCuHE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/brian-behaviour-change.jpg","thumbnail_width":2304,"thumbnail_height":1536,"description":"The Government Communications Service (GCS) has published an important best practice guide for professional communicators. 'The Principles of Behaviour Change Communications' outlines the practical application of behavioural science in campaigns and communications. It's an important piece of work that furthers an insight-led, behaviourally-informed approach to communications, and the impact this can have on organisational outcomes."}