{"id":9382,"date":"2024-10-09T13:16:12","date_gmt":"2024-10-09T13:16:12","guid":{"rendered":"https:\/\/lynn.global\/?p=9382"},"modified":"2025-01-24T10:12:03","modified_gmt":"2025-01-24T10:12:03","slug":"bitescize-with-jens-koed-madsen","status":"publish","type":"post","link":"https:\/\/lynn.global\/bitescize-with-jens-koed-madsen\/","title":{"rendered":"BiteSCIze with Jens Koed Madsen"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/10\/Jens-Koed-Madsen-1024x1024.webp\" alt=\"\" class=\"wp-image-9392 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/10\/Jens-Koed-Madsen-1024x1024.webp\" alt=\"\" class=\"wp-image-9392 lazyload\" srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/10\/Jens-Koed-Madsen-1024x1024.webp 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/10\/Jens-Koed-Madsen-300x300.webp 300w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/10\/Jens-Koed-Madsen-150x150.webp 150w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/10\/Jens-Koed-Madsen-768x768.webp 768w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/10\/Jens-Koed-Madsen.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Bitescize is our series of interviews, where top academics and practitioners will be answering our<br>questions on #behavioralscience, #misinformation and #strategiccommunications.<\/p>\n\n\n\n<p>This week we talked to<a href=\"https:\/\/www.linkedin.com\/in\/jens-koed-madsen\/\"> Jens Koed Madsen<\/a>, who is an Assistant Professor at the <a href=\"https:\/\/www.lse.ac.uk\/PBS\/People\/Dr-Jens-Koed-Madsen\">London School of<br>Economics and Political Science<\/a>, and a member of <a href=\"https:\/\/www.cohesys-lab.net\/\">COHESYS group at the University of Oxford<\/a>. Jens<br>told us about his work on understanding the processes that lead to people holding different beliefs, and<br>how this influences our understanding about how to tackle misinformation effectively.<\/p>\n\n\n\n<p><strong>Who are you?<\/strong><\/p>\n\n\n\n<p>My name is Jens Koed Madsen. I\u2019m an assistant professor in cognitive psychology at the<br>London School of Economics and Political Science. In my work, I\u2019m interested in how people<br>form their beliefs and understanding of the world and how this may influence (or not) how<br>people behave and respond to interventions. I am particularly interested in information systems<br>as well as environmental sustainability.<\/p>\n\n\n\n<p><strong>How did you get into Behavioural Science?<\/strong><\/p>\n\n\n\n<p>It was a gradual process \u2013 my undergraduate degree is in Rhetorical Theory (the art of<br>persuasion studied in Humanities). This sparked an interest in how people see evidence,<br>process arguments, and to what degree they use this to influence their behaviours. Via cognitive<br>psychology during my PhD at UCL and first post-doc Birkbeck, I eventually became interested in<br>how people\u2019s subjective understanding of the world may impact behavioural modelling. For<br>example, during my time at the <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11625-018-0579-9\">POSEIDON project<\/a> at Oxford, where I worked on fisheries and<br>sustainability with colleagues from biology, economics and more.<\/p>\n\n\n\n<p>One of the things I appreciate a lot about my department at LSE is the interchange between<br>foundational theoretical questions (e.g., can we model belief revision using Bayesian<br>computational models) and what this means for application (e.g., what does it mean for<br>intervention design if people are Bayesian reasoners). The department\u2019s mantra is \u2018from the lab<br>to the world and back again\u2019, which I think is a lovely way to work. So, I went gradually from a<br>pure humanities exploration of persuasion via computational modelling during my PhD to now<br>where I work with an interchange between computational models, qualitative interviews, agent-<br>based modelling, and theory to explore how people form their beliefs about the world and<br>when\/if\/how much this influences their behaviours.<\/p>\n\n\n\n<p><strong>What are you working on right now?<\/strong><\/p>\n\n\n\n<p>I\u2019m working on different projects, but as an example, I am working with <a href=\"https:\/\/www.linkedin.com\/in\/lee-de-wit-8a886449\/\">Lee de-Wit<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/david-young-7982a631b\/\">David<br>Young<\/a> from the University of Cambridge on belief revision and polarisation. We are working on<br>a model that describes people\u2019s beliefs about dependencies (i.e., when people see reports from<\/p>\n\n\n\n<p>multiple people, it matters a lot if they believe these sources are related to each other, they<br>make use of the same data, or have some structural biases that influence how they interpret<br>information). Our initial results are promising, which is intriguing, as it suggests that some part of<br>polarisation may be explainable via rational processes.<\/p>\n\n\n\n<p><strong>What do you like most about what you do?<\/strong><\/p>\n\n\n\n<p>There are many wonderful things about the role of an academic \u2013 engaging with clever<br>students, meeting and collaborating with interesting colleagues, writing papers, and more. One<br>element of my work that I never take for granted is the freedom to pursue projects that I<br>personally find interesting.<\/p>\n\n\n\n<p><strong>What role is there for communications in changing behaviour?<\/strong><\/p>\n\n\n\n<p>I think this very much depends on the behaviour in question. If the behaviour is deeply rooted in<br>your beliefs about the world, information campaigns and communication is naturally going to<br>matter a lot. For example, <a href=\"https:\/\/royalsocietypublishing.org\/doi\/full\/10.1098\/rsos.201199\">some studies<\/a> show the influence of misinformation with regards to<br>COVID-19 vaccination as well the role of subjective beliefs in <a href=\"https:\/\/escholarship.org\/uc\/item\/609820ss\">intentions<\/a> to take vaccinations.<br>However, for other behaviours, it matters a lot less what you believe. For example, my personal<br>beliefs about the upcoming presidential campaign in the USA matter very little, as I am ineligible<br>to vote. In that case, the link between belief and behaviour is tenuous at best. As for many<br>cases, I don\u2019t think there is a one-effect-size that covers all behaviours but that it is incredibly<br>topic-dependent.<\/p>\n\n\n\n<p><strong>If you could work on \/ research any topic what would it be and why?<\/strong><\/p>\n\n\n\n<p>One of my big interests at the moment is to explore the theoretical, computational, and empirical<br>challenges in marrying freedom of speech and healthy information systems that diminishes the<br>impact of malevolent disinformation while allowing for earnest disagreement. I think this is a<br>central question for many democracies and it is not a trivial issue to understand how to structure<br>democratically beneficial information systems.<\/p>\n\n\n\n<p><strong>What is your favourite behavioural science paper\/book\/resource and why?<\/strong><\/p>\n\n\n\n<p>There are of course numerous that I could have chosen, but I\u2019ll name three books that have<br>influenced me in different ways throughout my academic career. Aristotle\u2019s <a href=\"https:\/\/plato.stanford.edu\/entries\/aristotle-rhetoric\/\">Rhetoric <\/a>because it<br>illustrates the complexities of persuasion beyond simple information transmission theory.<br><a href=\"https:\/\/www.abebooks.co.uk\/9780198524502\/Bayesian-Rationality-Probabilistic-Approach-Human-0198524501\/plp\">Bayesian Rationality<\/a> by <a href=\"https:\/\/www.linkedin.com\/in\/nick-chater-93b8b919\/\">Nick Chater<\/a> and Mike Oaksford because it showed me how subjective<br>probability calculus can be used as an empathetic approach to exploring why some people<br>respond differently to the same message. And <a href=\"https:\/\/press.princeton.edu\/books\/paperback\/9780691127026\/complex-adaptive-systems?srsltid=AfmBOoqnp10mcQnCsFWwbx6d3JxK0Ijjki3hZfK5sr1DgMaiGHl_9xEL\">Complex Adaptive Systems<\/a> by Scott Page and<br>John Miller for discussing how complexity theory can be integrated within computational social<br>sciences.<\/p>\n\n\n\n<p><strong>Behavioural science looks at misinformation from the lens of human behaviour. What is<br>one step we can take to protect ourselves from the impact of misinformation?<\/strong><\/p>\n\n\n\n<p>There are a few \u2013 one prominent approach is simply to educate ourselves more to be aware of<br>the techniques that people use to misinform. This comes from people like <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/gch2.201600008\">Sander van der<br>Linden, Jon Roozenbeek<\/a>, and others who are developing interventions akin to media literacy<br>and critical reasoning skills. The goal here is to train yourself to spot persuasive techniques that<br>are often used in misinformation so that you are less swayed by these in the future. Individual-<br>based interventions are probably not sufficient by themselves, but being more aware that<br>misinformation may reside in your own media consumption and being mindful of these<br>techniques are good starts. People seem to believe that misinformation is a problem for other<br>people, so self-reflection is a welcome element.<\/p>\n\n\n\n<p><strong>What is the role of communications in tackling misinformation?<\/strong><\/p>\n\n\n\n<p>As above, I suspect this depends a bit on the misinformation in question and when in the<br>information process you are. That is, misinformation about historical facts (e.g., holocaust<br>denialism) may require entirely different strategies than misinformation pertaining to current<br>debates (e.g., climate change denialism). I think we may need more community- and trust-<br>building to supplement information campaigns, as information alone is insufficient if the<br>recipients believe you are untrustworthy or in collusion. That is, I think we need a better<br>understanding of the process of reasoning and information search to build better and tailored<br>interventions.<\/p>\n\n\n\n<p><strong>Who do you think is interesting in the general field?<\/strong><\/p>\n\n\n\n<p>Within the field of reasoning and computational modelling of information and communication, my<br>PhD supervisor Nick Chater is a stellar researcher. His approach to reasoning and<br>communication has influenced my thinking a lot \u2013 to take a process-oriented view that seeks to<br>explore how and why people may reasonably disagree despite having access to the same<br>information rather than just looking at output-oriented models that may explore the fact that two<br>communities of peoples disagree rather than exploring possible reasoning strategies that may<br>engender this disagreement.<\/p>\n\n\n\n<p><strong>What haven\u2019t we asked you that we should have?<\/strong><\/p>\n\n\n\n<p>There are different things to consider, but one is how we can foster a more productive<br>relationship between researchers, governments, and media outlets\/social media platforms to<br>foster a health information environment that allows for dissent, disagreement, and satire, but<br>which simultaneously diminishes the roles of malevolent disinformation or deliberate hoaxes<br>designed to divide or profit from bogus products.<\/p>\n\n\n\n<p><strong>Who is one person that we can speak to for our next interview and if you could ask them<br>one question, what would it be?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.kcl.ac.uk\/people\/jon-roozenbeek\">Jon Roozenbeek from Kings College, London<\/a> would be a great person to interview, as I really<br>appreciate his view on combating and engaging with misinformation.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bitescize is our series of interviews, where top academics and practitioners will be answering ourquestions on #behavioralscience, #misinformation and #strategiccommunications. This week we talked to Jens Koed Madsen, who is an Assistant Professor at the London School ofEconomics and Political Science, and a member of COHESYS group at the University of Oxford. Jenstold us about [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,374],"tags":[54,80,28,125],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-bitescize","tag-behaviour-change","tag-behavioural-psychology","tag-behavioural-science","tag-misinformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BiteSCIze with Jens Koed Madsen - Lynn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/bitescize-with-jens-koed-madsen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BiteSCIze with Jens Koed Madsen - Lynn\" \/>\n<meta property=\"og:description\" content=\"Bitescize is our series of interviews, where top academics and practitioners will be answering ourquestions on #behavioralscience, #misinformation and #strategiccommunications. 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