{"id":9219,"date":"2024-08-21T10:16:21","date_gmt":"2024-08-21T10:16:21","guid":{"rendered":"https:\/\/lynn.global\/?p=9219"},"modified":"2025-01-24T10:14:25","modified_gmt":"2025-01-24T10:14:25","slug":"bitescize-maria-lunetto","status":"publish","type":"post","link":"https:\/\/lynn.global\/bitescize-maria-lunetto\/","title":{"rendered":"BiteSCIze with Maria Lunetto"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/08\/Maria-1024x640.webp\" alt=\"\" class=\"wp-image-9240 lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/08\/Maria-1024x640.webp\" alt=\"\" class=\"wp-image-9240 lazyload\" srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/08\/Maria-1024x640.webp 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/08\/Maria-300x188.webp 300w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/08\/Maria-768x480.webp 768w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/08\/Maria.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Bitescize is our series of interviews, where top academics and practitioners will be answering our questions on #behavioralscience, #misinformation and #strategiccommunications \ud83d\udc40.<\/p>\n\n\n\n<p>We resume our series with @Maria Lunetto. Maria told us about her past experience as a researcher, and the wide range of topics that she gets to work as a freelance applied behavioural scientist.<\/p>\n\n\n\n<p><strong>Who are you?<\/strong><\/p>\n\n\n\n<p>My name is <a href=\"https:\/\/de.linkedin.com\/in\/maria-lunetto-090681157\">Maria Lunetto<\/a>. I am currently working as an applied behavioural scientist on a freelance basis. My previous experience includes roles as a researcher at <a href=\"https:\/\/www.ucl.ac.uk\/\">UCL<\/a> and a consultant at a behavioural science consultancy firm.<\/p>\n\n\n\n<p><strong>How did you get into Behavioural Science?<\/strong><\/p>\n\n\n\n<p>I completed my undergraduate studies in psychology in Berlin. While seeking a master&#8217;s program abroad, I discovered a specialisation in behaviour change, which opened up new possibilities for me. I knew I wanted a career in or related to psychology but was not interested in becoming a therapist or working in HR or marketing. During this time, I also interned at a consultancy that was a spin-off of the <a href=\"https:\/\/www.mpg.de\/institutes\">Max Planck Institute<\/a> and co-founded by <a href=\"https:\/\/www.mpib-berlin.mpg.de\/staff\/gerd-gigerenzer\">Gerd Gigerenzer<\/a>. This experience introduced me to biases, heuristics, and the broader field of behavioural science.<\/p>\n\n\n\n<p><strong>What are you working on right now?<\/strong><\/p>\n\n\n\n<p>I recently finished projects related to cybersecurity and tourism. Currently, I am engaged in projects that span the entire process from research to prototyping and evaluation. In my projects I try to find a balance between diving deep into the subject matter while enabling quick iterations and fast learning from failures to allow for tangible results in a relatively short period. My clients also tend to be open to trying new methodologies such as behavioural systems mapping which we often explore together in collaborative workshops.<\/p>\n\n\n\n<p><strong>What do you like most about what you do?<\/strong><\/p>\n\n\n\n<p>I love that I get to work on a diverse range of behaviours. In my current role, proficiency in methodology and execution is more critical than being an expert in a single behavioural field. I also enjoy collaborating with clients, particularly those with backgrounds in related fields such as UX design or product design. The projects I work on are never a solo effort; they involve learning and growing with others.<\/p>\n\n\n\n<p><strong>What role is there for communications in changing behaviour?<\/strong><\/p>\n\n\n\n<p>Communication is a core element in changing behaviour, but it should not stand alone. Simply telling someone to change their behaviour is rarely effective. Of course, there are ways to enhance the impact of communication such as incorporating emotions by highlighting the emotional consequences of a behaviour, but the most successful behaviour change interventions combine multiple techniques beyond communication. For example, providing instructions on how to recycle correctly is a start, but offering separate bins and clear pictorial guides will significantly improve the intervention&#8217;s effectiveness.<\/p>\n\n\n\n<p><strong>If you could work on \/ research any topic, what would it be and why?<\/strong><\/p>\n\n\n\n<p>This is a tough one, especially because I enjoy working on different behaviours and becoming a mini-expert in each. However, I think I would return to researching sustainability in the urban context, a topic I explored during my time at UCL. I would love to work on a project based in Berlin, my hometown. This would allow me to leverage my local expertise while gaining a broader perspective as a researcher. I believe that the current approach in national and local politics often focuses on prohibiting behaviours rather than enabling them. As behavioural scientists we know that there are many smarter and more creative ways to promote eco-friendly behaviours that can be adjusted to the specific context.<\/p>\n\n\n\n<p><strong>What is your favourite behavioural science paper\/book\/resource and why?<\/strong>I try to keep up with various resources, but I still find the <a href=\"https:\/\/implementationscience.biomedcentral.com\/articles\/10.1186\/1748-5908-6-42\">Behaviour Change Wheel<\/a> guide to be a powerful tool to understand the process of behaviour change design. Although it may be somewhat outdated,<a href=\"https:\/\/www.youtube.com\/watch?v=CjVQJdIrDJ0\"> &#8220;Thinking, Fast and Slow&#8221;<\/a> by Daniel Kahneman remains an incredible book that I recommend to anyone completely new to behavioural science. I remember reading it before starting my master&#8217;s and feeling incredibly curious about the field.<\/p>\n\n\n\n<p><strong>Who do you think is interesting in the general field?<\/strong><\/p>\n\n\n\n<p>Instead of naming an individual, I would highlight <a href=\"https:\/\/www.nuancebehavior.com\/\">Nuance<\/a>, a behavioural science collective. They consist of some brilliant people in the field who stay current with the latest topics and discussions. They also publish free content that I really enjoy reading.<\/p>\n\n\n\n<p><strong>What haven\u2019t we asked you that we should have?<\/strong><\/p>\n\n\n\n<p>A good question to ask would be: &#8220;What is your advice for people starting out in the field?&#8221;My advice is to be persistent about pursuing a career in behavioural science. This might mean turning down a job that isn&#8217;t aligned with your career goals or convincing your boss to allocate more time for you to work on a behavioural science project within your company. I acknowledge that this advice comes from a privileged position; not everyone is able to turn down a job offer, move countries, or do an underpaid internship, but staying true to your aspirations is crucial \u2013 especially when you start building up your CV. Securing the first \u2018real\u2019 job is often the hardest part, but there are several ways to improve your chances: taking short courses at universities, posting content online, interning at a relevant company, and networking extensively.<br>My short career has taken me from being a researcher to an employed consultant to a freelancer over the course of four years. This journey allowed me to experiment with different ways of working while always staying within the realm of behavioural science.<\/p>\n\n\n\n<p><strong>Who is one person that we can speak to for our next interview and if you could ask them one question, what would it be?<\/strong>I would recommend speaking to <a href=\"https:\/\/www.robertmeza.com\/\">Robert Meza<\/a>. I have worked with Robert on several projects and have always enjoyed our collaboration. One of the things I admire about him is his enthusiasm for sharing knowledge, which is evident from his <a href=\"https:\/\/www.linkedin.com\/newsletters\/robert-s-behavior-newsletter-7034898108949889024\">free content on LinkedIn<\/a> and his website. My question for him would be: &#8220;Why do you believe it is so important to share knowledge in behavioural science, and how is it different from other fields?&#8221;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bitescize is our series of interviews, where top academics and practitioners will be answering our questions on #behavioralscience, #misinformation and #strategiccommunications \ud83d\udc40. We resume our series with @Maria Lunetto. Maria told us about her past experience as a researcher, and the wide range of topics that she gets to work as a freelance applied behavioural [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,374],"tags":[383,380,382,381,384],"class_list":["post-9219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-bitescize","tag-behaviour-change-wheel","tag-behaviourial-scientist","tag-gerd-gigerenzer","tag-max-planck-institute","tag-robert-meza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BiteSCIze with Maria Lunetto - Lynn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/bitescize-maria-lunetto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BiteSCIze with Maria Lunetto - Lynn\" \/>\n<meta property=\"og:description\" content=\"Bitescize is our series of interviews, where top academics and practitioners will be answering our questions on #behavioralscience, #misinformation and #strategiccommunications \ud83d\udc40. 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