{"id":8933,"date":"2024-04-24T10:58:21","date_gmt":"2024-04-24T10:58:21","guid":{"rendered":"https:\/\/lynn.global\/?p=7696"},"modified":"2024-06-06T08:30:53","modified_gmt":"2024-06-06T08:30:53","slug":"bitescize-with-jo-hale","status":"publish","type":"post","link":"https:\/\/lynn.global\/bitescize-with-jo-hale\/","title":{"rendered":"BiteSCIze with Jo Hale"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/04\/JDWpic1-edited.jpeg\" alt=\"\" class=\"wp-image-7699 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/04\/JDWpic1-edited.jpeg\" alt=\"\" class=\"wp-image-7699 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who are you?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At work, I\u2019m a research fellow at <a href=\"https:\/\/www.ucl.ac.uk\/behaviour-change\/centre-behaviour-change\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">UCL Centre for Behaviour Change<\/mark><\/a> (CBC). My current research is a bit \u2018meta\u2019 because I focus on how we can improve national capability in the field of behavioural research, as part of <a href=\"https:\/\/www.ed.ac.uk\/usher\/behavioural-research-uk\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Behavioural Research UK<\/mark><\/a> (BR-UK). For five years before that my role focused on climate change and environmental sustainability, so that\u2019s a big part of my work identity too. Outside of work I\u2019m a choir singer and a cat mum.\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>How did you get into Behavioural Science?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I first thought of myself as a behavioural scientist after I joined CBC in 2018. I\u2019d done my bachelor\u2019s degree, master\u2019s and PhD in psychology, and through some great opportunities during my studies I learned that I love learning about new topics and methods; I\u2019m most excited working at the interface between science and policy; and I really enjoy feeling useful and making a difference to people. I saw and applied for an ideal role at CBC, which was to be part of an international team working with city governments to accelerate climate action and improve health outcomes.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What are you working on right now?\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Right now, I and my BR-UK colleagues are trying to build the most comprehensive picture to date of behavioural research activity in the UK (no mean feat!). We\u2019ve just launched a <a href=\"https:\/\/qualtrics.ucl.ac.uk\/jfe\/form\/SV_bIb17AFTuZMzjAa\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">nation-wide survey<\/mark><\/a> and want to hear from as many people as possible who work in this space, so that we can understand who is doing what, and where more and better behavioural research is needed. Along with other activities like mapping organisations and holding workshops, the survey is going to feed into next steps for BR-UK, which include setting up a national network and a research fund for new projects.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What do you like most about what you do?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I have two favourite things that probably go together. One is connecting people \u2013 I just really enjoy making introductions and seeing benefits come from it (even though, sadly, I\u2019m terrible at romantic match-making). The second one is systems mapping \u2013 or rather, getting to try out new and different ways of bringing systems thinking into behaviour change workflows. Any time I get to do show-and-tell about systems maps I\u2019m in my comfort zone.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What role is there for communications in changing behaviour?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On the one hand, it\u2019s essential because it\u2019s pretty difficult to make any meaningful change without communicating. On the flip side, communications campaigns (if that\u2019s your tool of choice) are just one option and may not be the only or best way of changing behaviour in a given context. I think a recent project I delivered about littering illustrates quite nicely. It involved building a systems map of individual, social and material factors that contribute to littering behaviour. After building the map we could see that only a small fraction of these drivers could be directly addressed by communications. But the map itself was a really helpful vehicle for communicating about the problem and understanding what types of interventions might be needed in combination.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>If you could work on \/ research any topic what would it be and why?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Serious answer: I would like to be involved in research on ending homelessness, because I think this enormously complex problem needs greater attention and action.&nbsp;<\/p>\n\n\n\n<p>Less serious answer: I would love to do research about sleep or animal cognition (or both) because I think the answers would be even more fascinating than the questions.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What is your favourite behavioural science paper\/book\/resource and why?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I always recommend <em><a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-031-01919-7\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">S<\/mark><\/a><\/em><a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-031-01919-7\" target=\"_blank\" rel=\"noreferrer noopener\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">ystems Mapping: How to build and use causal models of systems<\/mark><\/em><\/a><em> <\/em>by <a href=\"https:\/\/www.smithschool.ox.ac.uk\/person\/dr-peter-barbrook-johnson\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Pete Barbrook-Johnson<\/mark><\/a> and <a href=\"https:\/\/www.surrey.ac.uk\/people\/alexandra-alex-penn\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Alex<\/mark><\/a><a href=\"https:\/\/www.surrey.ac.uk\/people\/alexandra-alex-penn\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"> Penn<\/mark><\/a>. It\u2019s a free PDF handbook that explains different systems mapping methods in a super clear and accessible way. It\u2019s not badged as a behavioural science book but I refer to it all the time because it\u2019s so useful.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who do you think is interesting in the general field?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.lukecraven.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Luke Craven<\/mark><\/a>, systems change practitioner and Visiting Fellow at <a href=\"https:\/\/www.unsw.edu.au\/canberra\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">UNSW Canberra<\/mark><\/a>. Luke does really exciting work with policy and NGO teams to bring about systems change. He also developed a very cool systems mapping methodology and software platform called <a href=\"https:\/\/systemeffects.com\/#\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">System Effe<\/mark><\/a><a href=\"https:\/\/systemeffects.com\/#\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">cts<\/mark><\/a>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What haven\u2019t we asked you that we should have?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>How can I make the most of the opportunities to engage with Behavioural Research UK? Tell us about your role and what you want to see, through our <a href=\"https:\/\/qualtrics.ucl.ac.uk\/jfe\/form\/SV_bIb17AFTuZMzjAa\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">10-minute survey<\/mark><\/a>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who is one person that we can speak to for our next interview and if you could ask them one question, what would it be?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.nesta.org.uk\/team\/esther-flanagan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Esther Flanagan<\/mark><\/a>, behaviour change lead at the college for policing. How do you navigate working as a behavioural scientist on such difficult and emotive challenges as racism and sexism, and what has it taught you about changing behaviour?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At work, I\u2019m a research fellow at UCL Centre for Behaviour Change (CBC). My current research is a bit \u2018meta\u2019 because I focus on how we can improve national capability in the field of behavioural research, as part of Behavioural Research UK (BR-UK). For five years before that my role focused on climate change and [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,374],"tags":[],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-bitescize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BiteSCIze with Jo Hale - Lynn<\/title>\n<meta name=\"description\" content=\"This week, Jo Hale, research fellow at the UCL centre behaviour change, told us about the importance of systems mapping and her work trying to build a comprehensive picture of behavioural research in the UK as part of the Behavioural research UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/bitescize-with-jo-hale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BiteSCIze with Jo Hale\" \/>\n<meta property=\"og:description\" content=\"This week, Jo Hale, research fellow at the UCL centre behaviour change, told us about the importance of systems mapping and her work trying to build a comprehensive picture of behavioural research in the UK as part of the Behavioural research UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lynn.global\/bitescize-with-jo-hale\/\" \/>\n<meta property=\"og:site_name\" content=\"Lynn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LynnPRltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T10:58:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-06T08:30:53+00:00\" \/>\n<meta name=\"author\" content=\"Lynn Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BiteSCIze with Jo Hale\" \/>\n<meta name=\"twitter:description\" content=\"This week, Jo Hale, research fellow at the UCL centre behaviour change, told us about the importance of systems mapping and her work trying to build a comprehensive picture of behavioural research in the UK as part of the Behavioural research UK.\" \/>\n<meta name=\"twitter:creator\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:site\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynn Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lynn.global\/bitescize-with-jo-hale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-jo-hale\/\"},\"author\":{\"name\":\"Lynn Group\",\"@id\":\"https:\/\/lynn.global\/#\/schema\/person\/400d7f8a45b04797a5923fe5fed8dd4d\"},\"headline\":\"BiteSCIze with Jo Hale\",\"datePublished\":\"2024-04-24T10:58:21+00:00\",\"dateModified\":\"2024-06-06T08:30:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-jo-hale\/\"},\"wordCount\":824,\"publisher\":{\"@id\":\"https:\/\/lynn.global\/#organization\"},\"image\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-jo-hale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/Bitesize-update.jpg\",\"articleSection\":[\"articles\",\"BiteSCIze\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lynn.global\/bitescize-with-jo-hale\/\",\"url\":\"https:\/\/lynn.global\/bitescize-with-jo-hale\/\",\"name\":\"BiteSCIze with Jo Hale - 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