{"id":8930,"date":"2024-03-13T10:53:06","date_gmt":"2024-03-13T10:53:06","guid":{"rendered":"https:\/\/lynn.global\/?p=7679"},"modified":"2024-06-06T08:31:05","modified_gmt":"2024-06-06T08:31:05","slug":"bitescize-with-amy-bucher","status":"publish","type":"post","link":"https:\/\/lynn.global\/bitescize-with-amy-bucher\/","title":{"rendered":"BiteSCIze with Amy Bucher"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/03\/Amy-Bucher_portrait_06-edited.jpg\" alt=\"\" class=\"wp-image-7681 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/03\/Amy-Bucher_portrait_06-edited.jpg\" alt=\"\" class=\"wp-image-7681 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who are you?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I am the Chief Behavioural Officer at <a href=\"https:\/\/lirio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Lirio<\/mark><\/a>, where we use artificial intelligence to personalize the delivery of behavioural science-based messaging to get people to take action on their health. We call it Precision Nudging. I\u2019ve been working in the digital health space since 2006, and even before that, have researched how subtle interventions can influence real-world behaviour.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>How did you get into Behavioural Science?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I first encountered behavioural science as an undergraduate at Harvard University. I was convinced I\u2019d study English and read novels for a living, but quickly discovered that hobbies lose their luster when they become your work. My roommate suggested I elect psychology as a major, and fortunately I loved it. I realized it could be a career when I first began working as a research assistant in Dr. Nalini Ambady\u2019s lab and never looked back.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What are you working on right now?&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">My team at Lirio is working on what we call a Large Behaviour Model, or LBM, which you can think of as an analogue to a large language model. We are able to represent people across different behaviours, contexts, and over time to better predict and influence their behaviours. One of the reasons this work is exciting to me is that it is a true partnership between our behavioural science, artificial intelligence, and technology teams. It\u2019s rewarding to figure out how to fit these different areas of expertise together, and I\u2019m constantly learning. Of course this is also exciting because it will ultimately enable us to orchestrate patient journeys across their healthcare.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What do you like most about what you do?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I love variety of tasks and learning new skills and information, and get to experience both in spades at Lirio. The startup environment is fast and challenging. I didn\u2019t expect how rewarding it would be to work with more junior behavioural scientists, but so much has changed since I finished my PhD that I wouldn\u2019t be able to keep current without my younger colleagues. They are brilliant. And I learn a lot from working alongside scientists of a different discipline on the same problems.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What role is there for communications in changing behaviour?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">That is pretty much my obsession! I think communications are a critical way to interest people in pursuing a course of action. We can use behavioural science in communications to overcome initial barriers to change, such as a mental model that a behaviour might not be appropriate or a lack of knowledge about the benefits of a behaviour. We can also use communications to encourage people along the change path once they get started, providing just-in-time information and support. That said, I don\u2019t think communications work in isolation without also considering the systems in which behaviours take place.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>If you could work on \/ research any topic what would it be and why?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">My heart is in healthcare. All of my professional roles have focused in health (although I did venture a bit into financial services when I was a consultant \u2013 it did not spark the same passion!). I\u2019ve worked on several projects related to colorectal cancer screening and want to continue anything that helps people get screened; it\u2019s an area of health risk for me personally, so I deeply feel the value in intervening on CRC screening. It\u2019s also something people are embarrassed to discuss and with recent changes in screening recommendations in the US not necessarily aware of what\u2019s recommended for them, so there is a lot of opportunity.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What is your favourite behavioural science paper\/book\/resource and why?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I won\u2019t say my own book. I commented on LinkedIn recently that <a href=\"https:\/\/mitpress.mit.edu\/9780262539401\/behavioral-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Behavioral Insights by Michael Hallsworth and Elspeth Kirkman<\/mark><\/a> is the book I\u2019ve bought the most copies of, so I will say that. I love that it\u2019s short but packed with quality information. I also really enjoyed the dry humour throughout.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who do you think is interesting in the general field?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I don\u2019t know her personally but admire <a href=\"https:\/\/findanexpert.unimelb.edu.au\/profile\/852761-simine-vazire\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Simine Vazire<\/mark><\/a>. She shares really interesting things online and seems like a very thoughtful, ethical behavioural scientist. I\u2019d love to hear about her process in developing her piece on the next chapter for <em>Psychological Science<\/em> as the incoming Editor-in-Chief. <a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/09567976231221558\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">The Next Chapter for Psychological Science<\/mark><\/a> I\u2019m excited to see what she\u2019s able to accomplish in reforming the peer review industry, which desperately needs some fixes.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What haven\u2019t we asked you that we should have?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Maybe what have I learned from my hobbies that has influenced my approach to behavioural science. I am cheating a little because I have hobbies that clearly relate to behavioural science \u2013 I love to read, especially fiction, and I enjoy physical activity.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who is one person that we can speak to for our next interview and if you could ask them one question, what would it be?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I\u2019ve been very interested in <a href=\"https:\/\/www.theorgplumber.com\/author\/zoe-ziani\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Zo\u00e9 Zian<\/mark><\/a><a href=\"https:\/\/www.theorgplumber.com\/author\/zoe-ziani\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">i<\/mark><\/a>\u2013 she took a principled stance as a whistle-blower against academic misconduct just as she was finishing her doctorate. I think it shows incredible strength of character. What has happened for her since, and how has the whistleblowing experience specifically affected her professional path?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am the Chief Behavioural Officer at Lirio, where we use artificial intelligence to personalize the delivery of behavioural science-based messaging to get people to take action on their health. We call it Precision Nudging. I\u2019ve been working in the digital health space since 2006, and even before that, have researched how subtle interventions can [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,374],"tags":[],"class_list":["post-8930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-bitescize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BiteSCIze with Amy Bucher - Lynn<\/title>\n<meta name=\"description\" content=\"We talked with Amy Bucher, Chief Behavioural Officer and author about using AI to scale behavioural science, the role of communications as an intervention, and her passion for anything healthcare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/bitescize-with-amy-bucher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BiteSCIze with Amy Bucher\" \/>\n<meta property=\"og:description\" content=\"This week, we talked with Amy Bucher, Chief Behavioural Officer and author of Engaged: Designing for Behaviour Change about using AI to scale behavioural science, the role of communications as an intervention, and her passion for anything healthcare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lynn.global\/bitescize-with-amy-bucher\/\" \/>\n<meta property=\"og:site_name\" content=\"Lynn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LynnPRltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T10:53:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-06T08:31:05+00:00\" \/>\n<meta name=\"author\" content=\"Lynn Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BiteSCIze with Amy Bucher\" \/>\n<meta name=\"twitter:description\" content=\"This week, we talked with Amy Bucher, Chief Behavioural Officer and author of Engaged: Designing for Behaviour Change about using AI to scale behavioural science, the role of communications as an intervention, and her passion for anything healthcare.\" \/>\n<meta name=\"twitter:creator\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:site\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynn Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lynn.global\/bitescize-with-amy-bucher\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-amy-bucher\/\"},\"author\":{\"name\":\"Lynn Group\",\"@id\":\"https:\/\/lynn.global\/#\/schema\/person\/400d7f8a45b04797a5923fe5fed8dd4d\"},\"headline\":\"BiteSCIze with Amy Bucher\",\"datePublished\":\"2024-03-13T10:53:06+00:00\",\"dateModified\":\"2024-06-06T08:31:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-amy-bucher\/\"},\"wordCount\":884,\"publisher\":{\"@id\":\"https:\/\/lynn.global\/#organization\"},\"image\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-amy-bucher\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/Bitesize-update.jpg\",\"articleSection\":[\"articles\",\"BiteSCIze\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lynn.global\/bitescize-with-amy-bucher\/\",\"url\":\"https:\/\/lynn.global\/bitescize-with-amy-bucher\/\",\"name\":\"BiteSCIze with Amy Bucher - 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