{"id":8925,"date":"2024-02-28T11:06:54","date_gmt":"2024-02-28T11:06:54","guid":{"rendered":"https:\/\/lynn.global\/?p=7661"},"modified":"2024-06-06T08:31:14","modified_gmt":"2024-06-06T08:31:14","slug":"bitescize-with-lois-player","status":"publish","type":"post","link":"https:\/\/lynn.global\/bitescize-with-lois-player\/","title":{"rendered":"BiteSCIze with Lois Player"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/Headshot_LoisPlayer_2024-edited-scaled.jpeg\" alt=\"\" class=\"wp-image-7665 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/Headshot_LoisPlayer_2024-edited-scaled.jpeg\" alt=\"\" class=\"wp-image-7665 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who are you?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I\u2019m a psychology researcher, in the final year of my PhD at the University of Bath. I also work with the Centre for Climate Change and Social Transformations <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">(<\/mark><a href=\"https:\/\/cast.ac.uk\/#:~:text=Our%20Vision-,The%20Centre%20for%20Climate%20Change%20and%20Social%20Transformations%20(CAST)%20is,required%20to%20address%20climate%20change.\">CAST<\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">)<\/mark> on various consultancy projects looking at the role of behaviour change and policy support in reaching Net Zero.\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>How did you get into Behavioural Science?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">During my undergraduate in Psychology, I worked with Bath and North East Somerset Council, exploring how to best implement a new environmental policy in Bath (a Clean Air Zone). This project gave me an understanding of the importance of attitudinal and behaviour change in fostering public support for new policies, and was the start of my path to environmental psychology.<\/p>\n\n\n\n<p style=\"font-size:18px\">Ever since then, I\u2019ve had a growing belief that we cannot address the climate crisis without behaviour change (technology alone will not save us!) &#8211; and became interested in how behavioural science can help us understand and remove the barriers people face in adopting sustainable behaviours.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What are you working on right now?&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Predominantly my PhD &#8211; which explores the public acceptability of climate transport policies (specifically of Clean Air Zones). Generally, my work uses quantitative and machine learning methods to understand (1) the types of people who may accept or oppose Clean Air Zones, (2) the reasons for this, and (3) the factors that explain changes in acceptance over time. Currently, I\u2019m working on a longitudinal study exploring people\u2019s changing support for Bristol\u2019s Clean Air Zone, and am developing a novel machine learning methodology for analysing large amounts of free-text data.<\/p>\n\n\n\n<p style=\"font-size:18px\">Alongside my PhD, I regularly speak at events with policymakers and try to bridge the gap between academia and policy &#8211; I was recently a panelist and speaker at an event for Transport for West Midlands about the public acceptability of transport policies.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">I\u2019ve also just finished a secondment with the UK Government\u2019s climate advisors, the Climate Change Committee <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">(<a href=\"https:\/\/www.theccc.org.uk\/\">CCC<\/a>)<\/mark> &#8211; in their new People &amp; Net Zero team. One of my favourite things I worked on there was around the distributional impacts of climate policies and the importance of considering fairness in policymaking, which I feel strongly about.\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What do you like most about what you do?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I love feeling like my work has a genuine positive impact on society. In my PhD, I work closely with local policymakers to understand the challenges they face in implementing fair, effective and well-accepted climate policies \u2013 and try to tailor my work to solve these real-world problems. The climate crisis is one of the most urgent issues we face today, so feeling like I\u2019m playing a part in creating a path to Net Zero that considers people from all walks of life is really rewarding.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What role is there for communications in changing behaviour?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Generally, communication that is targeted to a specific population and used alongside other tools is most effective. For example, when trying to motivate climate action, communicating the health, moral or economic co-benefits of pro-environmental actions tends to boost engagement \u2013 but specific groups value certain co-benefits more, so tailoring your messaging is important. There\u2019s a <a href=\"https:\/\/www.nature.com\/articles\/nclimate2814\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">great paper<\/mark><\/a> on this by a colleague of mine at Bath. Communicating co-benefits alongside other interventions (like making pro-environmental behaviours easier or the default) tends to be more effective than communication alone.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>If you could work on \/ research any topic what would it be and why?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I\u2019m interested in how we can best involve the public in climate policy decision making. Existing examples like the <a href=\"https:\/\/www.climateassembly.uk\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">UK Climate Assembly<\/mark><\/a> have shown us that public participation can boost perceptions of fairness, trust in the Government, and perceived control to achieve climate goals \u2013 but we don\u2019t currently understand how, at what stage of policy decisions, and to what extent the public should be involved.\u00a0<\/p>\n\n\n\n<p style=\"font-size:18px\">I\u2019d also be interested to research more about policy bundling as a tool to shift policy acceptance and behaviour, and how large-scale interventions that make behaviours easier or default can shift people towards more pro-environmental behaviour \u2013 like in encouraging the uptake of sustainable diets.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What is your favourite behavioural science paper\/book\/resource and why?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I really like the <a href=\"https:\/\/www.bi.team\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Behavioural Insights Team<\/mark><\/a>\u2019s work \u2013 it\u2019s accessible and gives comprehensible breakdowns of the current behavioural science evidence for many social challenges. A particularly great one around climate behaviors is \u201c<a href=\"https:\/\/www.bi.team\/publications\/how-to-build-a-net-zero-society\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">How to build a Net Zero society<\/mark><\/a>\u201d.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who do you think is interesting in the general field?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">I really like <a href=\"https:\/\/www.researchgate.net\/profile\/Linda-Steg\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Professor Linda Steg<\/mark><\/a>\u2019s work \u2013 she researches about a mixture of environmental behaviour change and policy support topics, and her work has tangible impacts on climate policy. <a href=\"https:\/\/researchportal.bath.ac.uk\/en\/persons\/lorraine-whitmarsh\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Professor Lorraine Whitmarsh<\/mark><\/a>\u2019s work also has huge impacts on policy \u2013 through her work directing <a href=\"https:\/\/cast.ac.uk\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">CAST<\/mark><\/a>. Her publications, but also policy and public engagement work are super interesting (and she\u2019s also an amazing PhD supervisor!).\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>What haven\u2019t we asked you that we should have?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">What do you enjoy doing outside of work? (Any opportunity to talk too much about my love for running and training for my first Ultramarathon\u2026 I\u2019m also an avid baker!)<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><strong>Who is one person that we can speak to for our next interview and if you could ask them one question, what would it be?<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><a href=\"https:\/\/www.gla.ac.uk\/schools\/healthwellbeing\/staff\/estherpapies\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Dr Esther Papies<\/mark><\/a> recently visited our department and gave a great talk about how to best talk about plant-based foods. Her research around the cognitive processes that underlie sustainable food choices is very timely, and I\u2019d be interested to hear more the development of <a href=\"https:\/\/healthycognitionlab.org\/research\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">her lab<\/mark><\/a>\u2019s app to motivate the shift to more sustainable food choices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m a psychology researcher, in the final year of my PhD at the University of Bath. I also work with the Centre for Climate Change and Social Transformations (CAST) on various consultancy projects looking at the role of behaviour change and policy support in reaching Net Zero.\u00a0 During my undergraduate in Psychology, I worked with [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,374],"tags":[],"class_list":["post-8925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-bitescize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BiteSCIze with Lois Player - Lynn<\/title>\n<meta name=\"description\" content=\"In this BiteSCIze, we talked with Lois Player, PhD researcher at the University of Bath and consultant at CAST.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/bitescize-with-lois-player\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BiteSCIze with Lois Player\" \/>\n<meta property=\"og:description\" content=\"BiteSCIze is our series of interviews, where top academics and practitioners will be answering our questions on behavioural science, misinformation and strategic communications. 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