{"id":8019,"date":"2024-02-08T10:16:28","date_gmt":"2024-02-08T10:16:28","guid":{"rendered":"https:\/\/lynn.global\/?p=8019"},"modified":"2024-02-16T00:05:27","modified_gmt":"2024-02-16T00:05:27","slug":"my-journey-southampton-city-council","status":"publish","type":"post","link":"https:\/\/lynn.global\/my-journey-southampton-city-council\/","title":{"rendered":"My Journey &#8211; Southampton City Council"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8019\" class=\"elementor elementor-8019\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a4cd2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"50a4cd2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b28bcf1\" data-id=\"b28bcf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf9d40e animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bf9d40e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">My Journey - Southampton City Council<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d8a1e elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d8a1e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ef62c0 animated-slow elementor-invisible\" data-id=\"3ef62c0\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ee10c2 elementor-widget elementor-widget-heading\" data-id=\"7ee10c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Behavioral science led to a 3% rise in the probability of switching transport methods for short trips.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e5e3c4 animated-slow elementor-invisible\" data-id=\"1e5e3c4\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a7f4c0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0a7f4c0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Southampton City Council, My Journey, and National Highways\u200b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">March - July 2023\u200b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0fcc1 elementor-widget elementor-widget-heading\" data-id=\"aa0fcc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What services we used<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f031e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"72f031e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Behavioural Insights Research<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Randomised trials<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital marketing <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Post-campaign survey<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-576fe1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"576fe1d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b39075e animated-slow elementor-invisible\" data-id=\"b39075e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64767fd elementor-widget elementor-widget-heading\" data-id=\"64767fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cWe are passionate about using the power of behavioural science to improve lives, wherever we can.\u201d\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d63a58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d63a58\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c484278 animated-slow elementor-invisible\" data-id=\"c484278\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4054b5 elementor-widget elementor-widget-heading\" data-id=\"e4054b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a555e elementor-widget elementor-widget-text-editor\" data-id=\"d7a555e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 14px; letter-spacing: -0.8px;\">Lynn together with the My Journey brand, on behalf of National Highways, have developed a comprehensive, behaviorally informed campaign to support commuters&#8217; altering their modes of transport in the Solent area by encouraging drivers to:<\/p><ol style=\"font-size: 14px; background-color: #ffffff; letter-spacing: -0.8px;\"><li style=\"font-size: 14px;\" aria-level=\"1\"><span style=\"font-weight: bold;\">Remode<\/span>: Switch car journeys to sustainable travel options (public and active transport)\u00a0<\/li><li style=\"font-size: 14px;\" aria-level=\"1\"><span style=\"font-weight: bold;\">Reduce<\/span>: Aim to minimise unnecessary car journeys<\/li><li style=\"font-size: 14px;\" aria-level=\"1\"><span style=\"font-weight: bold;\">Retime<\/span>: Travel by car during non-peak times, avoiding tailbacks and congestion<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-720601e animated-slow elementor-invisible\" data-id=\"720601e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a93d26d elementor-widget elementor-widget-heading\" data-id=\"a93d26d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93175bf elementor-widget elementor-widget-text-editor\" data-id=\"93175bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lynn conducted primary behavioural research as part of this, created a campaign approach and a creative identity, followed by a full campaign activation in March 2023.<\/p><p><b>Campaign goals included:\u00a0<\/b><\/p><ul><li aria-level=\"1\">Help Solent residents Remode, Retime, and Reduce their car journeys<\/li><li aria-level=\"1\">Change behaviour by driving greater use of sustainable travel methods, including public and active transport methods<\/li><li aria-level=\"1\">Send residents to the My Journey website, which hosts relevant materials to aid decision making<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a028f63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a028f63\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ade7cb1 animated-slow elementor-invisible\" data-id=\"ade7cb1\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-842bb3f elementor-widget elementor-widget-heading\" data-id=\"842bb3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06be52 elementor-widget elementor-widget-text-editor\" data-id=\"c06be52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>835,187<\/b> people reached<\/span><\/p><p><span style=\"font-weight: 400;\"><b>3.16%<\/b> engagement rate<\/span><\/p><p><span style=\"font-weight: 400;\"><b>26,360<\/b> clicks to key calls to action<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54e296d animated-slow elementor-invisible\" data-id=\"54e296d\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-def3289 elementor-widget elementor-widget-heading\" data-id=\"def3289\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Behavioural Science<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8270221 elementor-widget elementor-widget-text-editor\" data-id=\"8270221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\">Highly targeted audience mapping and segmentation<\/li><li aria-level=\"1\">Identifying behaviours, and analysing barriers to action using COM-B and TDF frameworks<\/li><li aria-level=\"1\">Randomised online trials testing of creatives and content<\/li><li aria-level=\"1\">Targeted surveys and analysis to ensure effective campaign development and management<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5377bea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5377bea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5df9916 animated-slow elementor-invisible\" data-id=\"5df9916\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e6ce2 elementor-widget elementor-widget-image\" data-id=\"18e6ce2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-8714 lazyload\" alt=\"\" data-srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-1024x1024.jpg 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-300x300.jpg 300w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-150x150.jpg 150w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-768x768.jpg 768w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-8714 lazyload\" alt=\"\" srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-1024x1024.jpg 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-300x300.jpg 300w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-150x150.jpg 150w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1-768x768.jpg 768w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-18-24-1080x10801-1.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06998a8 animated-slow 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-8717 lazyload\" alt=\"\" data-srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-1024x1024.jpg 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-300x300.jpg 300w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-150x150.jpg 150w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-768x768.jpg 768w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-8717 lazyload\" alt=\"\" srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-1024x1024.jpg 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-300x300.jpg 300w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-150x150.jpg 150w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3-768x768.jpg 768w, https:\/\/lynn.global\/wp-content\/uploads\/2024\/02\/SCC-My-Journey-Parents-1080x10804-3.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>My Journey &#8211; Southampton City Council Behavioral science led to a 3% rise in the probability of switching transport methods for short trips. Southampton City Council, My Journey, and National Highways\u200b March &#8211; July 2023\u200b What services we used Behavioural Insights Research Randomised trials Digital marketing Post-campaign survey \u201cWe are passionate about using the power [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[16,370],"class_list":["post-8019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-featured","tag-our-journey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Journey - Southampton City Council<\/title>\n<meta name=\"description\" content=\"Lynn helped Southampton City Council develop a comprehensive, behavioural campaign to support commuters&#039; 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