{"id":7927,"date":"2023-12-05T12:22:38","date_gmt":"2023-12-05T12:22:38","guid":{"rendered":"https:\/\/lynn.global\/?p=7495"},"modified":"2024-02-14T23:40:06","modified_gmt":"2024-02-14T23:40:06","slug":"bitescize-with-ella-howes","status":"publish","type":"post","link":"https:\/\/lynn.global\/bitescize-with-ella-howes\/","title":{"rendered":"BiteSCIze with Ella Howes"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/12\/Ella-Howes-edited.jpg\" alt=\"\" class=\"wp-image-7499 lazyload\" style=\"width:843px;height:auto\"\/><noscript><img decoding=\"async\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/12\/Ella-Howes-edited.jpg\" alt=\"\" class=\"wp-image-7499 lazyload\" style=\"width:843px;height:auto\"\/><\/noscript><\/figure>\n\n\n\n<p><strong>\u25cf Who are you?<\/strong><\/p>\n\n\n\n<p>Since starting a PhD, this is a slightly harder question to answer! In doing a PhD, I suppose I\u2019m a researcher. Before then, I was working in translational behavioural science on the <a href=\"https:\/\/www.humanbehaviourchange.org\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Human Behaviour-Change Project at UCL<\/mark><\/a>. I\u2019m also a writer and <a href=\"https:\/\/open.spotify.com\/show\/72uNMwAV1vEK1B2LCzGMPv?si=8b044253d5804882\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">podcaster.<\/mark><\/a> I write and talk (a lot!) about grief (occasionally applying a behavioural science lens and sometimes <a href=\"https:\/\/medium.com\/behavior-design-hub\/the-behavioural-science-of-grief-f9e5051b4c8f\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">combining them together<\/mark><\/a>).&nbsp;<\/p>\n\n\n\n<p><strong>\u25cf How did you get into Behavioural Science?<\/strong><\/p>\n\n\n\n<p><strong>Short story:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I did a masters in Behaviour Change at UCL, which then led me to the Human Behaviour-Change Project (where I mainly worked on the Behaviour Change Intervention Ontology, and the <a href=\"https:\/\/www.youtube.com\/watch?v=N7BDNADRQJ4&amp;list=PL3SiF52wGaGgMlfBQUs6daJe9KzMBGB1I\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">dissemination of project findings<\/mark><\/a>). This sparked an interest in trying to understand the complexity of behaviour change interventions, which has then led to a PhD!<\/li>\n<\/ul>\n\n\n\n<p><strong>The longer story (with the behavioural science related thinking in brackets\u2026)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When I was 18, my Mum was diagnosed with stage 4 breast cancer (<em>medicine can\u2019t fix everything\u2026).<\/em>&nbsp;<\/li>\n\n\n\n<li>For two-years we researched anything and everything that could help delay the well-denied inevitable. While this gave us a sense of control over the situation, it also meant that sometimes we didn\u2019t always agree with Mum\u2019s oncologist about the best course of action (<em>just because someone is a doctor, it doesn\u2019t mean you\u2019ll do what they tell you).<\/em><\/li>\n\n\n\n<li>When I read anything \u2018bad\u2019 about Mum\u2019s diagnosis, I ignored it (<em>I had a HUGE case of confirmation bias\u2026).<\/em><\/li>\n\n\n\n<li>I just absolutely could not believe what \u2018stage 4\u2019 meant &#8211; and so I didn\u2019t (<em>our brains are extraordinarily good at making things up and seeing what they want to believe).<\/em><\/li>\n\n\n\n<li>A year later, I was introduced to social cognition models in a \u2018Health and Behaviour\u2019 module at uni. They captured things like the influence of \u2018health beliefs\u2019 and \u2018attitude\u2019, which felt eerily relatable (<em>I remember thinking, oh wow there is a \u2018science\u2019 to understanding this complexity\u2026).&nbsp;<\/em><\/li>\n\n\n\n<li>A year after that I started the masters, and the behavioural science journey officially began! Although it has stayed very much grounded in an appreciation of the capacity we have to behave in ways that don\u2019t make sense to other people (but which make complete sense to us).<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<strong>\u25cf What are you working on right now?<\/strong><\/p>\n\n\n\n<p>The first (and main thing) is a PhD. I&#8217;m looking at what we can learn from adaptations made to complex interventions in trials that were impacted by the COVID-19 pandemic. I\u2019m particularly interested in what a change in mode of delivery means for other aspects of a complex intervention (for example, fidelity of intervention delivery and the engagement of participants).&nbsp;<\/p>\n\n\n\n<p>The second thing is a weekly newsletter on grief. This was both a behaviour change intervention on myself to write more (by publicly committing to it!) but is also a way to share more digestible insights into the \u2018black box\u2019 of grief (which &#8211; despite its universal prevalence &#8211; we never hear much about\u2026).<\/p>\n\n\n\n<p><strong>\u25cf What do you like most about what you do?<\/strong><\/p>\n\n\n\n<p><strong>The PhD:<\/strong> I like thinking about how I can weave behavioural science thinking into trials methodology (for example, if I\u2019m going to develop guidance to support the remote delivery of complex interventions in trials, how can I make it as useable as possible for time poor trial teams working in very resource-constrained settings\u2026).<\/p>\n\n\n\n<p><strong>The newsletter:<\/strong> I like to give people a moment each week to consider grief a bit more casually than they might have done otherwise\u2026<\/p>\n\n\n\n<p><strong>\u25cf What role is there for communications in changing behaviour?<\/strong><\/p>\n\n\n\n<p>I\u2019m going to give you a very convoluted analogy to answer this \u2026<\/p>\n\n\n\n<p>I think the role of \u2018communications\u2019 in changing behaviour is a bit like the role food plays for us and our health. A lot of food can be processed trash, but good food can make a whole lot of difference. However, food in a packet on the shelf is useless. We need the right tools to make, eat and digest it properly (I have to stop myself here before I draw a parallel with gut bacteria and physical opportunity\u2026).&nbsp;<\/p>\n\n\n\n<p>In other words, (good) communication can play an essential role in changing behaviour, but it needs an enabling environment and resources to support it too\u2026<\/p>\n\n\n\n<p><strong>\u25cf If you could work\/research any topic what would it be and why?<\/strong><\/p>\n\n\n\n<p>My PhD! (I\u2019m two months in so this might be because l\u2019m feeling quite inspired and excited by it all \u2013 as the years go by this might change!).<\/p>\n\n\n\n<p><strong>\u25cf What is your favourite behavioural science paper\/book\/resource and why?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/27184821\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Why is changing health-related behaviour so difficult?<\/mark><\/a> By Professor Mike Kelly and Professor Mary Barker. It gives some great examples for why we need a more deliberate understanding of behaviour before we try and change it.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u25cf Who do you think is interesting in the general field?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.abdn.ac.uk\/iahs\/research\/health-psychology\/profiles\/m.johnston\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Professor Marie Johnston<\/mark><\/a>! For five decades, she has done amazing and pioneering work in the field of health psychology (and has fascinating insights on just about everything!).<\/p>\n\n\n\n<p>\u25cf <strong>What haven\u2019t we asked you that we should have?<\/strong><\/p>\n\n\n\n<p>How do I sign up for the Feeling Griefy newsletter? Well, I\u2019m so glad you asked: <\/p>\n\n\n\n<p>You can sign up here: <a href=\"https:\/\/substack.com\/@ellahowes\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">https:\/\/substack.com\/@ellahowes<\/mark><\/a> \u263a&nbsp;<\/p>\n\n\n\n<p>\u25cf <strong>Who is one person that we can speak to for our next interview and if you could ask them one question, what would it be?<\/strong><br>I loved <a href=\"https:\/\/www.katymilkman.com\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Katy Milkman<\/mark><\/a>\u2019s book \u2018How to Change\u2019 \u2013 so I\u2019d want to ask Katy, out of all the techniques she shares, which does she apply the most in her life and how (I love a top tip!).<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>\u25cf Who are you? Since starting a PhD, this is a slightly harder question to answer! In doing a PhD, I suppose I\u2019m a researcher. Before then, I was working in translational behavioural science on the Human Behaviour-Change Project at UCL. I\u2019m also a writer and podcaster. I write and talk (a lot!) about grief [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,374],"tags":[],"class_list":["post-7927","post","type-post","status-publish","format-standard","hentry","category-articles","category-bitescize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BiteSCIze with Ella Howes - Lynn<\/title>\n<meta name=\"description\" content=\"This week, we talked with Ella Howes, PhD student at University of Leeds and part of the Human behaviour-change project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/bitescize-with-ella-howes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BiteSCIze with Ella Howes\" \/>\n<meta property=\"og:description\" content=\"This week, we talked with Ella Howes, PhD student at University of Leeds and part of the Human behaviour-change project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lynn.global\/bitescize-with-ella-howes\/\" \/>\n<meta property=\"og:site_name\" content=\"Lynn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LynnPRltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-05T12:22:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T23:40:06+00:00\" \/>\n<meta name=\"author\" content=\"Lynn Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BiteSCIze with Ella Howes\" \/>\n<meta name=\"twitter:description\" content=\"This week, we talked with Ella Howes, PhD student at University of Leeds and part of the Human behaviour-change project.\" \/>\n<meta name=\"twitter:creator\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:site\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynn Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lynn.global\/bitescize-with-ella-howes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-ella-howes\/\"},\"author\":{\"name\":\"Lynn Group\",\"@id\":\"https:\/\/lynn.global\/#\/schema\/person\/400d7f8a45b04797a5923fe5fed8dd4d\"},\"headline\":\"BiteSCIze with Ella Howes\",\"datePublished\":\"2023-12-05T12:22:38+00:00\",\"dateModified\":\"2024-02-14T23:40:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-ella-howes\/\"},\"wordCount\":943,\"publisher\":{\"@id\":\"https:\/\/lynn.global\/#organization\"},\"image\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-ella-howes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/12\/Ella-Howes-edited.jpg\",\"articleSection\":[\"articles\",\"BiteSCIze\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lynn.global\/bitescize-with-ella-howes\/\",\"url\":\"https:\/\/lynn.global\/bitescize-with-ella-howes\/\",\"name\":\"BiteSCIze with Ella Howes - 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