{"id":7923,"date":"2023-11-01T11:12:31","date_gmt":"2023-11-01T11:12:31","guid":{"rendered":"https:\/\/lynn.global\/?p=7457"},"modified":"2024-02-14T23:40:17","modified_gmt":"2024-02-14T23:40:17","slug":"bitescize-with-laura-de-moliere","status":"publish","type":"post","link":"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/","title":{"rendered":"BiteSCIze with Laura de Moli\u00e8re"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/11\/1572539891984-edited.jpg\" alt=\"\" class=\"wp-image-7459 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/11\/1572539891984-edited.jpg\" alt=\"\" class=\"wp-image-7459 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who are you?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I am a behavioural science consultant, former head of behavioural science at the UK Government\u2018s Cabinet Office.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How did you get into Behavioural Science?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I think the right question is how did behavioural science get into me (ha). For as long as I can remember, psychology and science more broadly has been my way of making sense of the world. My obsession with it was so intense that I was even allowed to attend university lectures 3 years before graduating from school (or maybe the teachers just had enough of me, who knows ;)). A BSc in psychology and then a PhD in cognitive decision-sciences followed. During that time, I discovered applied behavioural science \u2013 it was an interesting moment of the replication crisis in academia on one hand and the chance to have an impact on problems that mattered on the other. I ended up co-founding my company at the same time as I jumped head first into the UK Government.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What are you working on right now?&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I am currently living the dream of a really wide portfolio of projects that all matter to me and \u201cspark joy\u201d, with about a 50:50 split between work in the development sector and work in projects relating to public policy. From topics relating to climate change, humanitarian crises, health, advocacy\u2026and I am also doing quite a bit of work on BSci and AI.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What do you like most about what you do?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I love bringing a different viewpoint to complex problems, and get a lot of joy from bringing the kind of perspectives that make you go \u201cof course!\u201d. I take great pride in moving problems to a place where people can hold them in their hands in a shape that they can act on.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What role is there for communications in changing behaviour?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>When we go beyond communication as one \u201clever\u201d positioned alongside others, it is a glue that holds together most behaviour change initiatives in one way or another. It ensures that information flows to audiences in the right way, but also allows for two-way interactions and feedback loops. Of course, the assumption that communication (in the form of it being a lever, e.g. a campaign) alone can change behaviour is often flawed, too (and a lovely bi-product of the fundamental attribution error).&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If you could work\/research any topic what would it be and why?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I am currently interested in complexity theory and how it relates to behavioural science, I am keen to explore how BSci and AI can join forces more deeply (also for the development of AI going forward), and on a slightly less serious note have been considering how one can design customisable calendars for time-space synasthesists like myself\u2026time as displayed in calendars never looks like it should.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What is your favourite behavioural science paper\/book\/resource and why?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I will go with a relatively classic one \u2013<a href=\"https:\/\/implementationscience.biomedcentral.com\/articles\/10.1186\/1748-5908-6-42\"> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">the behaviour change wheel<\/mark><\/a>. No, it is not the \u201cfanciest\u201d of things out there, but it is rigorous and I think one of the resources that had one of the biggest impacts on how behavioural science is practiced in public policy in recent years.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who do you think is interesting in the general field?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I think blending agent-based models with behavioural science \/ disinformation is really exciting, and <a href=\"https:\/\/www.lse.ac.uk\/PBS\/People\/Dr-Jens-Koed-Madsen\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Jens Koed Madsen<\/mark><\/a> does some cool work around this. I also think that <a href=\"https:\/\/www.csap.cam.ac.uk\/network\/magda-osman\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Prof Magda Osman<\/mark><\/a> frequently grounds the field in the questions that need to be asked.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What haven\u2019t we asked you that we should have?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Why are you so emotionally attached to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bayes%27_theorem\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Bayes theorem<\/mark><\/a>?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who is one person that we can speak to for our next interview and if you could ask them one question, what would it be?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I would ask <a href=\"https:\/\/www.linkedin.com\/in\/keithmobrien\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Keith O\u2018Brien<\/mark><\/a> what\u2018s new in the field of persuasion.&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>If you would like to read our <a href=\"https:\/\/lynn.global\/bitescize-with-alan-tapp\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">previous bitescize interview with Alan Tapp, click here.<\/mark><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am a behavioural science consultant, former head of behavioural science at the UK Government\u2018s Cabinet Office.&nbsp;&nbsp; I think the right question is how did behavioural science get into me (ha). For as long as I can remember, psychology and science more broadly has been my way of making sense of the world. My obsession [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,374],"tags":[],"class_list":["post-7923","post","type-post","status-publish","format-standard","hentry","category-articles","category-bitescize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BiteSCIze with Laura de Moli\u00e8re - Lynn<\/title>\n<meta name=\"description\" content=\"This week, we talked with Laura de moliere, behavioural science consultant and former head of behavioural science at the UK Government\u2019s Cabinet Office.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"bitescize with Laura de Moli\u00e8re\" \/>\n<meta property=\"og:description\" content=\"This week, we talked with Laura de moliere, behavioural science consultant and former head of behavioural science at the UK Government\u2019s Cabinet Office.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/\" \/>\n<meta property=\"og:site_name\" content=\"Lynn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LynnPRltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T11:12:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T23:40:17+00:00\" \/>\n<meta name=\"author\" content=\"Lynn Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"bitescize with Laura de Moli\u00e8re\" \/>\n<meta name=\"twitter:description\" content=\"This week, we talked with Laura de moliere, behavioural science consultant and former head of behavioural science at the UK Government\u2019s Cabinet Office.\" \/>\n<meta name=\"twitter:creator\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:site\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynn Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/\"},\"author\":{\"name\":\"Lynn Group\",\"@id\":\"https:\/\/lynn.global\/#\/schema\/person\/400d7f8a45b04797a5923fe5fed8dd4d\"},\"headline\":\"BiteSCIze with Laura de Moli\u00e8re\",\"datePublished\":\"2023-11-01T11:12:31+00:00\",\"dateModified\":\"2024-02-14T23:40:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/\"},\"wordCount\":672,\"publisher\":{\"@id\":\"https:\/\/lynn.global\/#organization\"},\"image\":{\"@id\":\"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/11\/1572539891984-edited.jpg\",\"articleSection\":[\"articles\",\"BiteSCIze\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/\",\"url\":\"https:\/\/lynn.global\/bitescize-with-laura-de-moliere\/\",\"name\":\"BiteSCIze with Laura de Moli\u00e8re - 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