{"id":7921,"date":"2023-09-12T13:08:06","date_gmt":"2023-09-12T13:08:06","guid":{"rendered":"https:\/\/lynn.global\/?p=7414"},"modified":"2023-09-12T13:08:06","modified_gmt":"2023-09-12T13:08:06","slug":"lynn-razor-announce-impactlr","status":"publish","type":"post","link":"https:\/\/lynn.global\/lynn-razor-announce-impactlr\/","title":{"rendered":"Lynn and Razor announce IMPACT, joining forces to form global strategic alliance"},"content":{"rendered":"\n<p><strong>Two of the world\u2019s most awarded and recognised communication agencies announce a strategic alliance to leverage the best of behavioural science with world-class strategy and creativity for clients.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video class=\"lazyload\" controls data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/09\/VIDEO-2023-09-11-16-20-22.mp4\"><\/video><\/figure>\n\n\n\n<p>Lynn Group and South Africa\u2019s Razor PR have formed a global strategic alliance, IMPACT<sup>LR<\/sup>, to provide enhanced communication solutions for clients of both agencies.<\/p>\n\n\n\n<p>The alliance allows each agency to provide complimentary offerings to the other\u2019s clients while also developing a future-forward approach for those organisations&nbsp;who seek forward thinking and innovative communication programmes that marry Lynn\u2019s investments into behavioural science and combating misinformation with Razor\u2019s increased investments in strategy and creativity.<\/p>\n\n\n\n<p>\u201cIMPACT<sup>LR<\/sup>, allows both Lynn and Razor to leverage a much expanded service offering, an increased global and regional footprint, and a combined capability that drives just that \u2026 impact. Clients get a truly modern solution that enhances the impact of the programmes we manage for them,\u201d said Dustin Chick, Partner &amp; Managing Director of Razor.<\/p>\n\n\n\n<p>Razor will become the first communications agency in South Africa to offer a behavioural science offering, as well as access to a dedicated misinformation management unit. Lynn will now offer enhanced reputation and creative capabilities leveraging&nbsp; this alliance to amplify work for clients. &nbsp;<\/p>\n\n\n\n<p>\u201cAs our clients continue to face complex, global challenges, we see a very real demand on us as agency partners to provide more innovative, and often preemptive, communication solutions that help our clients navigate this complexity. From integrating&nbsp;a true understanding of human behaviour into strategy development and creative communications planning and delivery, to helping organisations fight back against rising threats from mis and disinformation, clients\u2019 needs today are more sophisticated than ever before. This alliance creates a unique global solution to these challenges and once again positions both agencies at the forefront of strategic communication and reputation together,\u201d said Lynn CEO &amp; Founder Shayoni Lynn.<\/p>\n\n\n\n<p>\u201cAt the heart of this alliance is an alignment on values, purpose and shared belief that through ethical and impactful communications, we can create sustained positive impact in the world, being better and doing better.\u201d she added.<\/p>\n\n\n\n<p>\u201cIt is the ability to answer the modern brief that makes this partnership so exciting. Increasingly we see a demand for solutions that require not the usual proven expertise. No longer is it about the holding statements and press releases; rather it\u2019s about offering a communications interventions&nbsp;that works in our \u201cpost-truth\u201d world, where managing mis-, dis- and mal-information creatively, critically, and comprehensively helps brands connect with their stakeholders and achieve measurable outcomes,\u201d said Chick.<\/p>\n\n\n\n<p><strong>About Lynn:<\/strong><\/p>\n\n\n\n<p>Lynn Group (Lynn) is a multi-award-winning global communications consultancy powered by behavioural science, working towards a mission to improve and save lives. Based in the UK, but operating on a global platform, Lynn offers category-leading services in behavioural science communications via its dedicated The BS (behavioural science) Unit, and anti-mis\/disinformation strategy via Lynn\u2019s The Misinformation Cell &#8211; formed in 2021 as the UK\u2019s first dedicated such service for PR and communications. Lynn operates across 3 practice areas: Lynn Health, Lynn Planet, and Lynn Change. In 2022, Lynn was recognised as the world\u2019s fastest growing communications business by PRovoke Media, and has won several UK and global awards including several agency of the year awards such as SABRE Digital Consultancy EMEA 2022, as well as multiple SABRE Innovation Awards 2023.<\/p>\n\n\n\n<p><strong>About Razor:&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Razor is the strategic communications, reputation, and public relations agency of the M&amp;C Saatchi Group South Africa. Razor PR was named the World\u2019s Best New Agency by global industry magazine Provoke, beating out agencies in established global hubs such as New York and London. This is the first time ever that a South African PR agency has been recognised on such a global footing. In its 2022 annual global rankings Provoke named Razor one of the five fastest growing agencies globally, and the overall best performing agency across Asia Pacific, the Middle East and Africa. Financial Mail named it PR agency of the year in 2021 and again in 2022. It was also named African Agency of the Year at the EMEA SABRE Awards 2022 and was awarded with grands prix for best overall campaign in Africa as well as the best overall reputation management work across EMEA for the last three years running. Globally, Razor is the most awarded agency in Africa and from Africa, having been listed as the fifth most creative PR agency in the world. Provoke has ranked Razor one of the top 5 fastest growing agencies in Africa, Mid-East and Asia Pacific (including India) for the last two years.<br><a href=\"http:\/\/www.razorpr.co.za\">www.razorpr.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two of the world\u2019s most awarded and recognised communication agencies announce a strategic alliance to leverage the best of behavioural science with world-class strategy and creativity for clients. Lynn Group and South Africa\u2019s Razor PR have formed a global strategic alliance, IMPACTLR, to provide enhanced communication solutions for clients of both agencies. The alliance allows [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":7416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lynn and Razor announce IMPACT, joining forces to form global strategic alliance - Lynn<\/title>\n<meta name=\"description\" content=\"Lynn Group and South Africa\u2019s Razor PR have formed a global strategic alliance, IMPACTLR, to provide enhanced communication solutions for clients of both agencies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/lynn-razor-announce-impactlr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lynn and Razor announce IMPACT, joining forces to form global strategic alliance - 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