{"id":6848,"date":"2023-03-21T13:40:48","date_gmt":"2023-03-21T13:40:48","guid":{"rendered":"https:\/\/lynn.global\/?p=6848"},"modified":"2024-12-13T12:14:40","modified_gmt":"2024-12-13T12:14:40","slug":"health","status":"publish","type":"post","link":"https:\/\/lynn.global\/health\/","title":{"rendered":"Lynn Health &#8211; Case Studies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6848\" class=\"elementor elementor-6848\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ca801 elementor-section-height-min-height animated-slow elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"55ca801\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ddcf5b animated-slow elementor-invisible\" data-id=\"1ddcf5b\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39a20ee animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"39a20ee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lynn Health <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27017e0 elementor-widget elementor-widget-text-editor\" data-id=\"27017e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">case studies<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25634ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25634ec\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c856749 animated-slow elementor-invisible\" data-id=\"c856749\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb6f elementor-widget elementor-widget-text-editor\" data-id=\"c5ccb6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our shared belief at Lynn is simple: Behavioural science has the power to improve and save lives. In a world where choices are everywhere, cognitive overload is at maximum, the stakes of our decisions are higher than ever, and it\u2019s harder to trust what we see and hear, audiences need the communications industry to do better.<\/p><p>We know that when you inject behavioural science into communications, you can build better campaigns, campaigns that do what\u2019s important: create the behaviours needed to positively change the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c5267 elementor-widget elementor-widget-heading\" data-id=\"76c5267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaigns that improve and save lives\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5490956 elementor-widget elementor-widget-text-editor\" data-id=\"5490956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our behavioural science approach means we don\u2019t just observe audiences, we understand and empower them so they can make choices that are good for themselves.<br \/>Viewing problems through a behavioural lens means we see creative opportunities and counterintuitive solutions that others don\u2019t.<\/p><p>And our measurement methodologies take the guess work out of whether we effected change and delivered the desired outcomes. But most importantly \u2013 we work as hard for our clients as we do for their audiences, so that together, we can achieve positive societal change.<\/p><p>We know that when you inject behavioural science into communications, you can build better campaigns, campaigns that do what\u2019s important: create the behaviours needed to positively change the world.<\/p><p><strong>Lynn. Powered by behavioural science.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73e09ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73e09ed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bf6064 animated-slow elementor-invisible\" data-id=\"7bf6064\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678d00d elementor-widget elementor-widget-text-editor\" data-id=\"678d00d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Get in touch to discuss how Lynn\u2019s behavioural science approach can support your communications objectives<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3953f1 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"e3953f1\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"LH Landing page form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6848\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"e3953f1\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Lynn Health - Case Studies - Lynn\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"6848\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_7a372f9 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_7a372f9]\" id=\"form-field-field_7a372f9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Organisation\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_99ab68a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_99ab68a]\" id=\"form-field-field_99ab68a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Job title\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d63a58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d63a58\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2301d3d animated-slow elementor-invisible\" data-id=\"2301d3d\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c90086 elementor-widget elementor-widget-heading\" data-id=\"2c90086\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our track record\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567f16b elementor-widget elementor-widget-text-editor\" data-id=\"567f16b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We began as a service provider for the public health community and have an established track record of success across a wide range of medical, diagnostic, therapeutic and health-promotion areas, with our work demonstrating measurable outcomes. Our multi-award winning campaigns, and pioneering behavioural science research and misinformation services, have helped clients stay one step ahead through the pandemic.<\/span><\/p><p><span style=\"font-weight: 400;\">We use research and experimentation to inform creative development and activation, ensuring our big creative ideas truly resonate with our target audience and drive behaviour change. This is the key to our track record of success; every single campaign we have run has met and exceeded KPIs and resulted in tangible change &#8211; from leads generated, to service uptake, and improvements in behaviour.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f54534 elementor-widget elementor-widget-spacer\" data-id=\"4f54534\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a9ce0 elementor-widget elementor-widget-text-editor\" data-id=\"f4a9ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Follow the links below and take a look at some of our campaigns:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0405aca elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0405aca\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#DMYV\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u2018Don\u2019t Miss Your Vaccine\u2019 for NHS South East London CCG<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#KTR\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u2018Know The Risk\u2019 for Public Health Dorest<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#FYM\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> \u2018Free Your Mind\u2019 for NHS South East London CCG<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#YHAC\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u2018You Have a Choice\u2019 for Cwm Taf Morgannwg UHB<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#SIOTFY\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-hand-point-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> \u2018Support is out there for you\u2019 for Thrive Ldn<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e7c9f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e7c9f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eae19d\" data-id=\"2eae19d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd2e292 elementor-widget elementor-widget-menu-anchor\" data-id=\"fd2e292\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"DMYV\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2387489 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2387489\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38abdef animated-slow elementor-invisible\" data-id=\"38abdef\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65afb5d elementor-widget elementor-widget-heading\" data-id=\"65afb5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Successes for our healthcare clients\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c027574 elementor-widget elementor-widget-spacer\" data-id=\"c027574\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fe2fc elementor-widget elementor-widget-text-editor\" data-id=\"00fe2fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">case studies<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a80fb elementor-widget elementor-widget-heading\" data-id=\"72a80fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COVID-19 vaccine campaign \u2018Don\u2019t Miss Your Vaccine\u2019 for NHS South East London CCG\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a263e8 elementor-widget elementor-widget-text-editor\" data-id=\"1a263e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our #DontMissYourVaccine campaign for South East London NHS ICS smashed all reach, engagement and conversion targets within just 2 weeks. Using behavioural insights, we activated &#8211; (at speed) an integrated vaccination campaign for young people in south east London &#8211; <\/span><b>increasing vaccine take up in target audiences by up to 67% in 2 weeks alone<\/b><span style=\"font-weight: 400;\">. The campaign was recognised by NHS England and Cabinet Office as one of the most dynamic campaigns in this space. Our TV ad was scaled up from south east London to England-wide. [Would make sense to embed the video here?]<\/span><\/p><p><b>We generated 5M impressions, 2.2M reach (3x KPI), 2.4% engagement rate (1.5x KPI; 5x sector average) and nearly 30,000 users to the campaign page in just 4 weeks<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c63abe1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c63abe1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c452b4\" data-id=\"9c452b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1b3c5 elementor-widget elementor-widget-video\" data-id=\"4b1b3c5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Q_T6aAP3dCE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27070fc elementor-widget elementor-widget-gallery\" data-id=\"27070fc\" data-element_type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/12\/Lynn-DMYV-Embraces.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27070fc\" data-elementor-lightbox-title=\"Lynn-DMYV-Embraces\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM5OSwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8xMlwvTHlubi1ETVlWLUVtYnJhY2VzLmpwZyIsInNsaWRlc2hvdyI6IjI3MDcwZmMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/12\/Lynn-DMYV-Embraces.jpg\" data-width=\"600\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/12\/Lynn-DMYV-SpaDayGetaway.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27070fc\" data-elementor-lightbox-title=\"Lynn-DMYV-SpaDayGetaway\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQwMCwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8xMlwvTHlubi1ETVlWLVNwYURheUdldGF3YXkuanBnIiwic2xpZGVzaG93IjoiMjcwNzBmYyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/12\/Lynn-DMYV-SpaDayGetaway.jpg\" data-width=\"600\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/07\/1200x630_FB_FamilyNormality.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27070fc\" data-elementor-lightbox-title=\"1200x630_FB_FamilyNormality\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY5OSwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIxXC8wN1wvMTIwMHg2MzBfRkJfRmFtaWx5Tm9ybWFsaXR5LmpwZyIsInNsaWRlc2hvdyI6IjI3MDcwZmMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/07\/1200x630_FB_FamilyNormality-1024x538.jpg\" data-width=\"800\" data-height=\"420\" aria-label=\"Campaign image of two friends and getting the Covid-19 vaccine\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df3eba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df3eba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ca8255\" data-id=\"9ca8255\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647a2d0 elementor-widget elementor-widget-menu-anchor\" data-id=\"647a2d0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"KTR\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49af637 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49af637\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f9694a animated-slow elementor-invisible\" data-id=\"6f9694a\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-599f02c elementor-widget elementor-widget-text-editor\" data-id=\"599f02c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">case studies<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ededc43 elementor-widget elementor-widget-heading\" data-id=\"ededc43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COVID-19 protective behaviours campaign \u2018Know The Risk\u2019 for Public Health Dorset\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c0cb3 elementor-widget elementor-widget-text-editor\" data-id=\"85c0cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lynn worked to produce a series of 5 videos encouraging positive behaviour change among young people, as well as distributing these videos in a digital-first campaign under the \u2018Know the RISK\u2019 identity. This creative brand identity was developed to strategically connect COVID-19 safe behaviours with personal benefit, rise above the noise of all other public health messaging, actively promoting COVID-19 safe behaviours, and designed to reduce COVID-19 case numbers across Dorset for the target audience. The campaign reached 527,268 in the target area (KPI: minimum 100,000), generated a 61.94% engagement rate including views or 1.08% engagement rate not including views (KPI: 1.5% engagement rate) with a total of 1,224,755 video views generated over the course of the\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">(KPI: at least 100,000 video views).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bbcab elementor-widget elementor-widget-spacer\" data-id=\"30bbcab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b518e5 elementor-widget elementor-widget-video\" data-id=\"0b518e5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/yHx3NnvRO7E&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1558a elementor-widget elementor-widget-video\" data-id=\"dd1558a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Cb3G-EyoqFc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed15c0 elementor-widget elementor-widget-video\" data-id=\"aed15c0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ZCaSuNUS_Fc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a510ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a510ad\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d953284\" data-id=\"d953284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b51be elementor-widget elementor-widget-menu-anchor\" data-id=\"77b51be\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"FYM\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64218c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64218c1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2230ef animated-slow elementor-invisible\" data-id=\"f2230ef\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add6c52 elementor-widget elementor-widget-text-editor\" data-id=\"add6c52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">case studies<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eedab6f elementor-widget elementor-widget-heading\" data-id=\"eedab6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mental Health campaign \u2018Free Your Mind\u2019 phase 2 for NHS South East London CCG \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308bcc5 elementor-widget elementor-widget-text-editor\" data-id=\"308bcc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Delivered within 12 weeks, including research, insights and testing, #FreeYourMind Phase 1 reached over 1.4m residents in south east London during Lockdown 1, and generated some of the highest engagements in mental health communications. Importantly, the campaign drove our audiences to take action and care for their mental health; many took action for the first time and accessed mental health services that they had previously not engaged with. The multi award-winning campaign evidenced a 131.5% increase in referrals to Improving Access to Psychological Therapies (IAPT) and contributed to nearly 800 sign-ups across partner services in 8 weeks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">#FreeYourMind is widely recognised as an innovative results-oriented campaign by NHS teams across the UK and since the initial campaign phase ran during the pandemic this impactful work has been extended for phases 2 and 3, supporting even more south east London residents to prioritse their mental health<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea12d9 elementor-widget elementor-widget-gallery\" data-id=\"7ea12d9\" data-element_type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/26-64_P3_1800x1800-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7ea12d9\" data-elementor-lightbox-title=\"26-64_P3_1800x1800-5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzAzNywidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvMjYtNjRfUDNfMTgwMHgxODAwLTUuanBnIiwic2xpZGVzaG93IjoiN2VhMTJkOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/26-64_P3_1800x1800-5.jpg\" data-width=\"800\" data-height=\"800\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Phase-Two-1800x1800-Existing-2-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7ea12d9\" data-elementor-lightbox-title=\"Phase Two 1800x1800 Existing-2 (2)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzAzOSwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvUGhhc2UtVHdvLTE4MDB4MTgwMC1FeGlzdGluZy0yLTIuanBnIiwic2xpZGVzaG93IjoiN2VhMTJkOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Phase-Two-1800x1800-Existing-2-2.jpg\" data-width=\"800\" data-height=\"800\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Phase-Two-1800x1800-Existing-2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7ea12d9\" data-elementor-lightbox-title=\"Phase Two 1800x1800 Existing-2 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzAzOCwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvUGhhc2UtVHdvLTE4MDB4MTgwMC1FeGlzdGluZy0yLTEuanBnIiwic2xpZGVzaG93IjoiN2VhMTJkOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Phase-Two-1800x1800-Existing-2-1.jpg\" data-width=\"800\" data-height=\"800\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f702b89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f702b89\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-198b7e5\" data-id=\"198b7e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a63ae69 elementor-widget elementor-widget-menu-anchor\" data-id=\"a63ae69\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"YHAC\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f08e69f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f08e69f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdec71b animated-slow elementor-invisible\" data-id=\"bdec71b\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b20749d elementor-widget elementor-widget-text-editor\" data-id=\"b20749d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">case studies<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2238c8d elementor-widget elementor-widget-heading\" data-id=\"2238c8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COVID-19 campaign \u2018You Have a Choice\u2019 for Cwm Taf Morgannwg UHB\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85784a3 elementor-widget elementor-widget-text-editor\" data-id=\"85784a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We identified the need to reframe beliefs, specifically around agency, and freedom of choice. The campaign generated 9.46% engagement rate (6 x campaign KPI, 12 x healthcare sector average, RivalIQ 2020), 22.4% of campaign traffic was generated from our BAME audience segment, and 18.6% campaign traffic was generated from our Young People segment. By undertaking pre and post-campaign intent surveys, we were able to evidence a 2% decrease in hesitancy and anti-lockdown sentiment, and a 3% increase in willingness to engage with public health instructions. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee8d86 elementor-widget elementor-widget-gallery\" data-id=\"3ee8d86\" data-element_type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Set-2-Final-SelectionC-01.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ee8d86\" data-elementor-lightbox-title=\"Set 2 Final SelectionC-01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk5NCwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvU2V0LTItRmluYWwtU2VsZWN0aW9uQy0wMS5qcGciLCJzbGlkZXNob3ciOiIzZWU4ZDg2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Set-2-Final-SelectionC-01.jpg\" data-width=\"540\" data-height=\"540\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Set-2-Final-SelectionB-01.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ee8d86\" data-elementor-lightbox-title=\"Set 2 Final SelectionB-01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk5NSwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvU2V0LTItRmluYWwtU2VsZWN0aW9uQi0wMS5qcGciLCJzbGlkZXNob3ciOiIzZWU4ZDg2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Set-2-Final-SelectionB-01.jpg\" data-width=\"540\" data-height=\"540\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Set-1-Final-Selection-03.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3ee8d86\" data-elementor-lightbox-title=\"Set 1 Final Selection-03\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk5NiwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvU2V0LTEtRmluYWwtU2VsZWN0aW9uLTAzLmpwZyIsInNsaWRlc2hvdyI6IjNlZThkODYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Set-1-Final-Selection-03.jpg\" data-width=\"540\" data-height=\"540\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-495c7cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"495c7cb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a792a0c\" data-id=\"a792a0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a0f7f6 elementor-widget elementor-widget-menu-anchor\" data-id=\"5a0f7f6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"SIOTFY\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff8a5b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff8a5b9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4088281 animated-slow elementor-invisible\" data-id=\"4088281\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f53ca9e elementor-widget elementor-widget-text-editor\" data-id=\"f53ca9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">case studies<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92370e elementor-widget elementor-widget-heading\" data-id=\"c92370e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mental Health campaign \u2018Support is out there for you\u2019 for Thrive Ldn\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692277c elementor-widget elementor-widget-text-editor\" data-id=\"692277c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We created behaviourally-informed messaging and calls to action which were then localised, tested and adapted to encourage positive behaviours that improve Londoners\u2019 mental health. We delivered this at pace, running a digital campaign to 35 different audience segments. The campaign was a resounding success and delivered deep insights, as well as positive audience engagement, on an urgent public health issue. The campaign reached 604,269 Londoners across key target groups (KPI, 130,000), generated a 2.94% overall engagement rate (KPI, 1.5%, against healthcare average of 0.8%, RivalIQ 2020) and drove 15,072 clicks to key landing pages on the Thrive LDN website (KPI, 2000 clicks). Importantly, the campaign helped to raise awareness and direct key audiences across London to relevant resources and services available to them to support their mental health and wellbeing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8369dad elementor-widget elementor-widget-gallery\" data-id=\"8369dad\" data-element_type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/bame-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8369dad\" data-elementor-lightbox-title=\"bame-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk4NSwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvYmFtZS0yLmpwZyIsInNsaWRlc2hvdyI6IjgzNjlkYWQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/bame-2.jpg\" data-width=\"540\" data-height=\"540\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Older-Londoners2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8369dad\" data-elementor-lightbox-title=\"Older Londoners2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk4NiwidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvT2xkZXItTG9uZG9uZXJzMi5qcGciLCJzbGlkZXNob3ciOiI4MzY5ZGFkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/Older-Londoners2.jpg\" data-width=\"600\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/women-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8369dad\" data-elementor-lightbox-title=\"women-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk4NywidXJsIjoiaHR0cHM6XC9cL2x5bm4uZ2xvYmFsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wM1wvd29tZW4tMi5qcGciLCJzbGlkZXNob3ciOiI4MzY5ZGFkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/lynn.global\/wp-content\/uploads\/2023\/03\/women-2.jpg\" data-width=\"540\" data-height=\"540\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b07b2fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b07b2fb\" data-element_type=\"section\" 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\/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lynn Health case studies Our shared belief at Lynn is simple: Behavioural science has the power to improve and save lives. In a world where choices are everywhere, cognitive overload is at maximum, the stakes of our decisions are higher than ever, and it\u2019s harder to trust what we see and hear, audiences need the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":6886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lynn Health - Case Studies - Lynn<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lynn Health - Case Studies\" \/>\n<meta property=\"og:description\" content=\"Lynn Health case studies Our shared belief at Lynn is simple: Behavioural science has the power to improve and save lives. 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