{"id":2374,"date":"2022-03-03T20:14:52","date_gmt":"2022-03-03T20:14:52","guid":{"rendered":"https:\/\/lynn.global\/?page_id=2374"},"modified":"2022-06-14T13:56:24","modified_gmt":"2022-06-14T13:56:24","slug":"narrative-response-toolkit","status":"publish","type":"page","link":"https:\/\/lynn.global\/narrative-response-toolkit\/","title":{"rendered":"NARRATIVE RESPONSE TOOLKIT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2374\" class=\"elementor elementor-2374\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53b5080 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53b5080\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FIGHTING PUTIN'S PROPAGANDA: NARRATIVE RESPONSE TOOLKIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd0fbe elementor-widget elementor-widget-spacer\" data-id=\"2fd0fbe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2939e elementor-widget elementor-widget-image\" data-id=\"ae2939e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit.pdf\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"566\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3-1024x724.jpg\" class=\"attachment-large size-large wp-image-4895 lazyload\" alt=\"\" data-srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3-1024x724.jpg 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3-300x212.jpg 300w, https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3-768x543.jpg 768w, https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3-1024x724.jpg\" class=\"attachment-large size-large wp-image-4895 lazyload\" alt=\"\" srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3-1024x724.jpg 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3-300x212.jpg 300w, https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3-768x543.jpg 768w, https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit-cover-3.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8560d elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8e8560d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2022\/06\/TMC-Ukraine-Narrative-Response-Toolkit.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download report here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68da29e elementor-widget elementor-widget-spacer\" data-id=\"68da29e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3b7b2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3b7b2b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75b8713 animated-slow elementor-invisible\" data-id=\"75b8713\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4495256 elementor-widget elementor-widget-heading\" data-id=\"4495256\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Click Below To Access The Report in Ukranian<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8191a34 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8191a34\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2022\/05\/Ukraine-CoNaC-Ukrainian.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03aa37 elementor-widget elementor-widget-spacer\" data-id=\"e03aa37\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc9c00 elementor-widget elementor-widget-heading\" data-id=\"cdc9c00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Click Below To Access The Report in Russian<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc4277 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8bc4277\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/lynn.global\/wp-content\/uploads\/2022\/05\/Ukraine-CoNaC-Russian.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6693c elementor-widget elementor-widget-text-editor\" data-id=\"7d6693c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\"><strong>President Putin is waging two wars which are mutually reinforcing.<\/strong> One with bombs and one with information. In seeking to pollute the information space with bad information, contradictory information and downright lies, Putin is blurring the lines of reality and making it harder for Ukraine to defend itself.<\/p>\n<p dir=\"ltr\"><strong>The Misinformation Cell is dedicated to supporting the Ukrainian people in the information war.<\/strong> Through a coordinated response we can arm the communications community and civil society with the information they need to fight back.<\/p>\n<p dir=\"ltr\"><strong>In this report you\u2019ll find some simple narrative and content recommendations to fight Putin\u2019s propaganda.<\/strong> The Counter Narrative Campaign development (CoNaC) disinformation response strategy looks at disinformation not through the lens of facts vs lies, but as competing narratives. We fight stories that are built on deliberate distortions of reality with a better story: we build our counter-narratives on hope and truth.<\/p>\n<p dir=\"ltr\"><strong>Ukraine is already winning the information war with agility and creativity and there are journalists across the world working tirelessly and effectively to debunk disinformation.<\/strong> We do not seek to replace this ecosystem. Instead, our Propaganda Response Toolkit provides communicators in the PR and Communications industry, public sector, civil society and beyond with a one-stop-shop for narrative guidance and content recommendations. We hope our insights are also useful to journalists, editors, producers, policymakers, NGO and business leaders who play big roles in the information ecosystem. Our recommendations are not comprehensive \u2013 nothing is &#8211; but we hope it can add to our collective armoury. As narratives develop \u2013 so will our recommendations.<\/p>\n<p dir=\"ltr\"><strong>This is a call to action. We are crowd-sourcing intel and we are asking for you to share this far and wide.<\/strong> As the Head of The Misinformation Cell, I\u2019m willing to partner with anyone who is committed to this fight. Dark times call for us to put divisions aside and fight together for the common good.<\/p>\n<p dir=\"ltr\">If you can partner with us, either to crowd-source intelligence on disinformation spreads or to maximise distribution of our counter-narratives, please contact us.<\/p>\n<p dir=\"ltr\"><strong>Stefan Rollnick, Head of The Misinformation Cell at Lynn.<\/strong><\/p>\n<p dir=\"ltr\"><a href=\"mailto:contact@lynn.global\">contact@lynn.global<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4160e78 elementor-widget elementor-widget-spacer\" data-id=\"4160e78\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FIGHTING PUTIN&#8217;S PROPAGANDA: NARRATIVE RESPONSE TOOLKIT Download report here Click Below To Access The Report in Ukranian Report Click Below To Access The Report in Russian Report President Putin is waging two wars which are mutually reinforcing. One with bombs and one with information. In seeking to pollute the information space with bad information, contradictory [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2374","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NARRATIVE RESPONSE TOOLKIT - Lynn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/narrative-response-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NARRATIVE RESPONSE TOOLKIT - Lynn\" \/>\n<meta property=\"og:description\" content=\"FIGHTING PUTIN&#8217;S PROPAGANDA: NARRATIVE RESPONSE TOOLKIT Download report here Click Below To Access The Report in Ukranian Report Click Below To Access The Report in Russian Report President Putin is waging two wars which are mutually reinforcing. 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One with bombs and one with information. 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