{"id":1777,"date":"2021-08-17T09:27:21","date_gmt":"2021-08-17T09:27:21","guid":{"rendered":"https:\/\/lynn.global\/?p=1777"},"modified":"2022-11-16T14:51:47","modified_gmt":"2022-11-16T14:51:47","slug":"lynn-pr-to-continue-work-on-vital-public-health-campaign-dontmissyourvaccine-in-royal-greenwich","status":"publish","type":"post","link":"https:\/\/lynn.global\/lynn-pr-to-continue-work-on-vital-public-health-campaign-dontmissyourvaccine-in-royal-greenwich\/","title":{"rendered":"Lynn to continue work on vital public health campaign #DontMissYourVaccine in Royal Greenwich"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Lynn are working with the Royal Borough of Greenwich and the NHS to continue delivery of the urgent behaviour change vaccination campaign for young people.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The initial campaign in the borough, delivered in July as a localisation of the umbrella campaign for Our Healthier South East London, noted improvements of <\/span><b>+235% on reach, +72% on engagement, and +649% on conversion targets within the borough in 2 weeks.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As a result of this successful localisation, Lynn have been recommissioned to carry out further work, specifically aiming to reach and engage those aged 18-29 in the borough, in order to encourage them to access the COVID-19 vaccine as quickly as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">David Pinson, Head of Commissioning and Health Protection at the Royal Borough of Greenwich, said:<\/span><i><span style=\"font-weight: 400;\"> \u201cContinuing our successful work with Lynn is important as we transition to contacting and encouraging younger audiences to quickly access the vaccine. Ensuring we are reaching and engaging them on the channels they use will help us save lives in Royal Greenwich.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Russell Cartwright, Assistant Director of Communications &amp; Engagement at NHS South East London CCG, said: <\/span><i><span style=\"font-weight: 400;\">\u201cBehavioural and data informed campaigns are crucial in the final stages of our fight against COVID-19 in Royal Greenwich. This approach helps us to understand what motivates people to make decisions and develop materials that will change behaviours positively. Building on our wider success of \u2018Don\u2019t Miss Your Vaccine\u2019 in south east London, we aim to engage younger people to get both their first and second vaccine doses as soon as they are able to.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">CEO of Lynn, Shayoni Lynn, added: <\/span><i><span style=\"font-weight: 400;\">\u201cWe\u2019ve delivered some impactful results in Royal Greenwich in a very short amount of time but the work does not stop here. I\u2019m delighted that the team sees the value in what we bring to the table and that we can extend our partnership working to get as many young people in Royal Greenwich vaccinated as quickly as possible.\u201d<\/span><\/i><\/p>\n<p><b>Interested in using behavioural science to understand your audiences better? Write to us at contact@lynn.global to get started on your behavioural insights journey.<\/b><\/p>\n<p>\u00a0<\/p>\n\n\n<\/p>\n<p>\u00a0<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Lynn PR are working with the Royal Borough of Greenwich and the NHS to continue delivery of the urgent behaviour change vaccination campaign for young people.<\/p>\n","protected":false},"author":17,"featured_media":1779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,160],"tags":[54,55,80,28,84,115],"class_list":["post-1777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news","tag-behaviour-change","tag-behaviour-change-communications","tag-behavioural-psychology","tag-behavioural-science","tag-public-health","tag-royal-greenwich"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lynn to continue work on vital public health campaign #DontMissYourVaccine in Royal Greenwich - Lynn<\/title>\n<meta name=\"description\" content=\"Lynn PR are working with the Royal Borough of Greenwich and the NHS to continue delivery of the urgent behaviour change vaccination campaign for young people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/lynn-pr-to-continue-work-on-vital-public-health-campaign-dontmissyourvaccine-in-royal-greenwich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lynn to continue work on vital public health campaign #DontMissYourVaccine in Royal Greenwich - Lynn\" \/>\n<meta property=\"og:description\" content=\"Hertfordshire Local Resilience Forum (HLRF) has commissioned Lynn PR to deliver behavioural and data science research into young people\u2019s views about COVID-19. This vital research will inform current and future COVID-related work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lynn.global\/lynn-pr-to-continue-work-on-vital-public-health-campaign-dontmissyourvaccine-in-royal-greenwich\/\" \/>\n<meta property=\"og:site_name\" content=\"Lynn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LynnPRltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-17T09:27:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-16T14:51:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/04\/HLRF-blog-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lynn Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Hertfordshire Local Resilience Forum (HLRF) has commissioned Lynn PR to deliver behavioural and data science research into young people\u2019s views about COVID-19. 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