{"id":1757,"date":"2021-08-16T15:38:11","date_gmt":"2021-08-16T15:38:11","guid":{"rendered":"https:\/\/lynn.global\/?p=1757"},"modified":"2022-11-16T14:50:46","modified_gmt":"2022-11-16T14:50:46","slug":"lynn-pr-to-deliver-a-vital-public-health-campaign-for-hertfordshire-health-protection-board","status":"publish","type":"post","link":"https:\/\/lynn.global\/lynn-pr-to-deliver-a-vital-public-health-campaign-for-hertfordshire-health-protection-board\/","title":{"rendered":"Lynn to deliver a vital public health campaign for Hertfordshire Health Protection Board"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Hertfordshire\u2019s Health Protection Board (HHPB) has commissioned Lynn to deliver a vital behaviour change vaccination campaign for young people in Hertfordshire.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">HHPB, which works alongside the Local Resilience Forum (LRF) to bring together the NHS, local councils, emergency services and others, is seeking to increase vaccine uptake amongst young people in Hertfordshire, specifically those between the ages of 18 and 34.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lynn will work in partnership with HHPB to develop and deliver a data-driven digital behaviour change campaign, aiming to reach and engage as many young Hertfordshire residents as possible, and encourage them to access the vaccine quickly. Having previously conducted primary research in the area, Lynn PR will deploy behavioural and data insights to activate a persuasive, creative campaign at pace.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thom Burn, Chair of the Hertfordshire LRF Comms Cell, said:<\/span><i><span style=\"font-weight: 400;\"> \u201cThe behavioural insights and research undertaken by Lynn has already informed key COVID-19 messaging and approach for a very successful campaign targeting 18-25 year-olds. We are delighted to extend our research partnership into a campaign because we know Lynn can deliver a campaign that will engage our residents in Hertfordshire.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Founder of Lynn, Shayoni Lynn, added:<\/span><i><span style=\"font-weight: 400;\"> \u201c<\/span><\/i><i><span style=\"font-weight: 400;\">We are delighted to continue working with HHPB on this incredibly important public health campaign. We look forward to applying our robust methodology to deliver against this brief, and engage as many young people as we possibly can. Over the past year, we have undertaken significant primary research into COVID-19, including how it is impacting young audiences. We understand their challenges and frustrations and aim to create communications and content that not only resonates with them but persuades them into taking action.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The partnership has been funded by the Hertfordshire Health Protection Board.<\/span><\/p>\n<p><b>Interested in using behavioural science to understand your audiences better? Write to us at contact@lynn.global to get started on your behavioural insights journey.<\/b><\/p>\n<p>\u00a0<\/p>\n\n\n<\/p>\n<p>\u00a0<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Lynn PR will be working in partnership with HLRF to develop and deliver a data-driven digital behaviour change campaign, using targeted digital communications to reach and engage as many eligible young Hertfordshire residents (aged 18-26) as possible. Using behavioural insights and our strategic approach, the campaign will encourage young people in Hertfordshire to access the COVID-19 vaccine as soon as they can.<\/p>\n","protected":false},"author":17,"featured_media":1759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,160],"tags":[54,55,80,28,83,84,85],"class_list":["post-1757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news","tag-behaviour-change","tag-behaviour-change-communications","tag-behavioural-psychology","tag-behavioural-science","tag-hertfordshire","tag-public-health","tag-young-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lynn to deliver a vital public health campaign for Hertfordshire Health Protection Board - Lynn<\/title>\n<meta name=\"description\" content=\"Hertfordshire Local Resilience Forum (HLRF) has commissioned Lynn PR to deliver behavioural and data science research into young people\u2019s views about COVID-19. This vital research will inform current and future COVID-related work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/lynn-pr-to-deliver-a-vital-public-health-campaign-for-hertfordshire-health-protection-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lynn to deliver a vital public health campaign for Hertfordshire Health Protection Board - Lynn\" \/>\n<meta property=\"og:description\" content=\"Hertfordshire Local Resilience Forum (HLRF) has commissioned Lynn PR to deliver behavioural and data science research into young people\u2019s views about COVID-19. 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