{"id":1583,"date":"2021-05-12T16:52:57","date_gmt":"2021-05-12T16:52:57","guid":{"rendered":"https:\/\/lynn.global\/?p=1583"},"modified":"2021-08-19T09:39:03","modified_gmt":"2021-08-19T09:39:03","slug":"support-is-out-there-for-you-thrive-ldn","status":"publish","type":"post","link":"https:\/\/lynn.global\/support-is-out-there-for-you-thrive-ldn\/","title":{"rendered":"Support is out there for you \u2013\u00a0Thrive LDN"},"content":{"rendered":"\t\t
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HIGHER ENGAGEMENT THAN INDUSTRY AVERAGE (0.8% industry average)<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tx<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Reach<\/div>\t\t\t
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engagement rate<\/div>\t\t\t
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CLICKS TO THE Thrive LDN landing pages<\/div>\t\t\t
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Support is out there for you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tClient: Thrive LDN<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tJanuary-February 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    WHAT SERVICES WE USED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tResearch & insights<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAudience mapping and segmentation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCampaign development and management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWeb and digital content creation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDigital Marketing and paid social<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTesting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      The brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Lockdown 3 posed an elevated risk to the mental health and wellbeing of Londoners, especially at-risk groups and communities. We were brought in to deliver a targeted, digital campaign that was behaviourally-informed and aimed to increase awareness and engagement with relevant mental health resources, services and support, to support Londoners at this difficult time.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Outcomes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The campaign was a resounding success and delivered deep insights, as well as positive audience engagement, on an urgent public health issue.\u00a0<\/span><\/p>

      • We reached <\/span>604,269 Londoners across key target groups<\/b> (KPI, 130,000)<\/span><\/li>
      • We generated<\/span> a 2.94% overall engagement rate<\/b> (KPI, 1.5%, against healthcare average of 0.8%, RivalIQ 2020)<\/span><\/li>
      • We drove <\/span>15,072 clicks to key landing pages<\/b> on the Thrive LDN website (KPI, 2000 clicks).<\/span><\/li><\/ul>

        \u00a0<\/p>

        We helped the Thrive LDN communications team establish baselines for future activity and our testing helped confirm organisational hypotheses, including providing confidence in a suite of new assets that had been recently commissioned.\u00a0<\/span><\/p>

        Importantly, the campaign helped to raise awareness and direct key audiences across London to relevant resources and services available to them to support their mental health and wellbeing.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        WHAT WE DID<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        We undertook <\/span>primary and secondary research <\/b>to gain audience insights, identify target behaviours, and diagnose barriers to action and change.\u00a0<\/span><\/p>

        We used these insights to <\/span>create behaviourally-informed messaging and calls to action <\/b>which were then localised, tested and adapted to encourage positive behaviours that improve Londoners\u2019 mental health.\u00a0<\/span><\/p>

        We delivered this at pace, running a digital campaign to <\/span>35 different audience segments<\/b>.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Lockdown 3 posed an elevated risk to the mental health and wellbeing of Londoners, especially at-risk groups and communities. We were brought in to deliver a targeted, digital campaign that was behaviourally-informed and aimed to increase awareness and engagement with relevant mental health resources, services and support, to support Londoners at this difficult time. <\/p>\n","protected":false},"author":17,"featured_media":1592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[16,7],"class_list":["post-1583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-featured","tag-nhs-south-east-london-ccg"],"yoast_head":"\nSupport is out there for you \u2013\u00a0Thrive LDN - Lynn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/support-is-out-there-for-you-thrive-ldn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Support is out there for you \u2013\u00a0Thrive LDN - Lynn\" \/>\n<meta property=\"og:description\" content=\"Lockdown 3 posed an elevated risk to the mental health and wellbeing of Londoners, especially at-risk groups and communities. 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