{"id":1373,"date":"2021-02-15T14:49:53","date_gmt":"2021-02-15T14:49:53","guid":{"rendered":"https:\/\/lynn.global\/?p=1373"},"modified":"2022-11-29T11:42:42","modified_gmt":"2022-11-29T11:42:42","slug":"fair-rents-campaign","status":"publish","type":"post","link":"https:\/\/lynn.global\/fair-rents-campaign\/","title":{"rendered":"Fair Rents Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1373\" class=\"elementor elementor-1373\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7579291e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7579291e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-40adf3d5\" data-id=\"40adf3d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-729aedcb elementor-widget elementor-widget-counter\" data-id=\"729aedcb\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">improvement in engagement<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"805\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-411a9a92\" data-id=\"411a9a92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37fadfb7 elementor-widget elementor-widget-counter\" data-id=\"37fadfb7\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">engaged with our call to action<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"8.5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6a7f48c4\" data-id=\"6a7f48c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b24225 elementor-widget elementor-widget-counter\" data-id=\"38b24225\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">link clicks from content<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"12.3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-68842e93\" data-id=\"68842e93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18dd31d6 elementor-widget elementor-widget-counter\" data-id=\"18dd31d6\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">SATISFACTION RATING, ABOVE TARGET <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"68.2\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c10b7f8 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c10b7f8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a727e45\" data-id=\"4a727e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c038af0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6c038af0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Client: Bron Afon Community Housing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">October-December 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0208fc\" data-id=\"4a0208fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c674174 elementor-widget elementor-widget-heading\" data-id=\"c674174\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT SERVICES WE USED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1579665 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1579665\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Behaviour change campaign<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Research &amp; insights<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Audience mapping and segmentation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campaign development and management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web and digital content creation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Choice architecture audit <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital marketing and paid social<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b04cd1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b04cd1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d576343\" data-id=\"6d576343\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ba3dd8 elementor-widget elementor-widget-heading\" data-id=\"14ba3dd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213ac5c0 elementor-widget elementor-widget-text-editor\" data-id=\"213ac5c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; font-size: 16px;\">Bron Afon Community Housing, alongside other housing associations in Wales, run an annual tenant consultation (mandated by Welsh Government) to see how tenants perceive their rent, service charges and the level of support provided to them. Usually, this survey generates c.40 responses and is not representative of the entire tenant population.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Lynn were brought in to run a behaviourally-informed proactive, social media campaign that seeks to secure increased responses and from a diverse tenant community to support this legislative requirement \u2013 in the midst of the COVID-19 pandemic.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-84a15a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84a15a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a85a02b\" data-id=\"a85a02b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c5cc20 elementor-widget elementor-widget-heading\" data-id=\"2c5cc20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcomes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1e59f elementor-widget elementor-widget-text-editor\" data-id=\"7c1e59f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fair Rents was one of the housing association\u2019s most successful campaigns, securing very high engagement from diverse tenants on an important but complex topic.<\/span><\/p><p><span style=\"font-weight: 400;\">We met and exceeded our response target, securing <\/span><b>326 high-quality responses<\/b><span style=\"font-weight: 400;\"> (+805%) \u2013 a nearly ten-fold increase to a key activity for the housing association. Importantly, we achieved significant behaviour change by being able to create a positive space for discussion for tenants, as was noted by our quality.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We delivered up to <\/span><b>95x improvement in engagement<\/b><span style=\"font-weight: 400;\">, at 8.5% engagement across key social media channels, compared with typical campaign benchmarks<\/span><\/p><p><span style=\"font-weight: 400;\">We secured <\/span><b>a 12.3% conversion rate <\/b><span style=\"font-weight: 400;\">(across industries, the average landing page conversion rate is 2.35%, top 25% convert at 5.31%, &amp; the top 10% convert\u00a0 at 11.45% or higher. Wordstream, 2020)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-efac48\" data-id=\"efac48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0131b9 elementor-widget elementor-widget-heading\" data-id=\"a0131b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT WE DID<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3b0c6 elementor-widget elementor-widget-text-editor\" data-id=\"6e3b0c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We carried out a rapid research phase which included desk research, literature review, and analysis of primary and proxy Bron Afon data to establish baselines. We conducted a series of consultations to identify the specific actions needed to drive behaviour change. We prioritised audiences, analysing and diagnosing behaviours, and provided insights on their decision-making. We used the COM-B framework to diagnose barriers in capability, opportunity and motivation, and wider behavioural science models to isolate cognitive biases.<\/span><\/p><p><span style=\"font-weight: 400;\">We also analysed rent-setting and relevant policy documents from Community Housing Cymru, HouseMark Star, Sector Scorecard (England).<\/span><\/p><p><span style=\"font-weight: 400;\">We identified, mapped, and prioritised audiences to establish targeting profiles, so we could generate the most return on investment on paid media spend.<\/span><\/p><p><span style=\"font-weight: 400;\">Using data and behavioural insights, we:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">developed a creative digital communications strategy, setting measurable objectives and developing the campaign identity \u201cYour Bron Afon\u201d to futureproof and establish the start of meaningful, proactive engagement with tenants.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\">implified the user journey and created a more effective choice architecture (the decision-making environment for our audiences).\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reached and engaged our audiences online via social media, using behavioural science and insights to drive action to this key survey.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We conducted 3 randomised online trials testing creatives and content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We used data insights from the test phase to scale up the campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">The campaign was delivered in 4 weeks with real-time monitoring on a daily basis. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea7e07a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea7e07a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcfbdb6\" data-id=\"bcfbdb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1d1fbc elementor-widget elementor-widget-text-editor\" data-id=\"b1d1fbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a digital-first campaign, Fair Rents delivered outstanding return on investment and set new benchmarks for Bron Afon. This was a data-driven campaign informed by behavioural insights. We used data-insights from our test phase to inform campaign activation, specifically around paid media. We delivered the campaign in bursts and monitored in real-time; in order to ensure an effective and responsive campaign which would deliver against agreed KPIs and deliver business outcomes.<\/p>\n<p>Speaking about the Fair Rents Campaign, Mark Doubler, Head of Community and Customer Services at Bron Afon Community Housing said: <i>\u201cWorking with Lynn on our affordable rents campaign enabled us to hear the views of a much broader cross section of our customers than we have managed in previous years. The behavioural insight approach ensured that the quality of those responses was such that we can have confidence that the views of our customers are front and centre in changes to our rent policy.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31f4ee4\" data-id=\"31f4ee4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3bbd6 elementor-widget elementor-widget-image\" data-id=\"3d3bbd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"113\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge-300x113.png\" class=\"attachment-medium size-medium wp-image-1521 lazyload\" alt=\"Global Social Media Awards finalist\" data-srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge-300x113.png 300w, https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge-1024x385.png 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge-768x288.png 768w, https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge.png 1177w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img decoding=\"async\" width=\"300\" height=\"113\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge-300x113.png\" class=\"attachment-medium size-medium wp-image-1521 lazyload\" alt=\"Global Social Media Awards finalist\" srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge-300x113.png 300w, https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge-1024x385.png 1024w, https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge-768x288.png 768w, https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/GSMA-2021-Finalist-Badge.png 1177w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f961eb elementor-widget elementor-widget-image\" data-id=\"3f961eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"212\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/03\/PRCA-Digital-Awards-2021-FINALIST-300x212.jpg\" class=\"attachment-medium size-medium wp-image-1438 lazyload\" alt=\"PRCA Digital Awards Finalist Logo\" data-srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/03\/PRCA-Digital-Awards-2021-FINALIST-300x212.jpg 300w, https:\/\/lynn.global\/wp-content\/uploads\/2021\/03\/PRCA-Digital-Awards-2021-FINALIST.jpg 484w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"212\" src=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/03\/PRCA-Digital-Awards-2021-FINALIST-300x212.jpg\" class=\"attachment-medium size-medium wp-image-1438 lazyload\" alt=\"PRCA Digital Awards Finalist Logo\" srcset=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/03\/PRCA-Digital-Awards-2021-FINALIST-300x212.jpg 300w, https:\/\/lynn.global\/wp-content\/uploads\/2021\/03\/PRCA-Digital-Awards-2021-FINALIST.jpg 484w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95512f9 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"95512f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fde1d2d animated-slow elementor-invisible\" data-id=\"fde1d2d\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50627a7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"50627a7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Join us on our journey<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feadb8a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"feadb8a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">We\u2019re leading a sea change in comms. join us.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d763f4f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d763f4f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019d like to hear more about Lynn, the services we offer or what we might be able to do for you, please <span style=\"font-weight: 400;\">email <a href=\"mailto:contact@lynn.global\">contact@lynn.global<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bron Afon Community Housing, alongside other housing associations in Wales, run an annual tenant consultation (mandated by Welsh Government) to see how tenants perceive their rent, service charges and the level of support provided to them. Usually, this survey generates c.40 responses and is not representative of the entire tenant population. <\/p>\n<p>Lynn PR were brought in to run a behaviourally-informed proactive, social media campaign that seeks to secure increased responses and from a diverse tenant community to support this legislative requirement \u2013 in the midst of the COVID-19 pandemic. <\/p>\n","protected":false},"author":17,"featured_media":1378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[57,54,55,28,11,59,56,58,60],"class_list":["post-1373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-affordable-rents","tag-behaviour-change","tag-behaviour-change-communications","tag-behavioural-science","tag-communications","tag-community-housing","tag-fair-rents","tag-housing","tag-housing-association"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fair Rents Campaign - Lynn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lynn.global\/fair-rents-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fair Rents Campaign - Lynn\" \/>\n<meta property=\"og:description\" content=\"Bron Afon Community Housing, alongside other housing associations in Wales, run an annual tenant consultation (mandated by Welsh Government) to see how tenants perceive their rent, service charges and the level of support provided to them. Usually, this survey generates c.40 responses and is not representative of the entire tenant population.  Lynn PR were brought in to run a behaviourally-informed proactive, social media campaign that seeks to secure increased responses and from a diverse tenant community to support this legislative requirement \u2013 in the midst of the COVID-19 pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lynn.global\/fair-rents-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Lynn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LynnPRltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-15T14:49:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T11:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/BronAfon_1200x630_Photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lynn Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:site\" content=\"@lynnpr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynn Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lynn.global\/fair-rents-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lynn.global\/fair-rents-campaign\/\"},\"author\":{\"name\":\"Lynn Group\",\"@id\":\"https:\/\/lynn.global\/#\/schema\/person\/400d7f8a45b04797a5923fe5fed8dd4d\"},\"headline\":\"Fair Rents Campaign\",\"datePublished\":\"2021-02-15T14:49:53+00:00\",\"dateModified\":\"2022-11-29T11:42:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lynn.global\/fair-rents-campaign\/\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\/\/lynn.global\/#organization\"},\"image\":{\"@id\":\"https:\/\/lynn.global\/fair-rents-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lynn.global\/wp-content\/uploads\/2021\/02\/BronAfon_1200x630_Photo.jpg\",\"keywords\":[\"affordable rents\",\"behaviour change\",\"behaviour change communications\",\"behavioural science\",\"Communications\",\"community housing\",\"fair rents\",\"housing\",\"housing association\"],\"articleSection\":[\"Work\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lynn.global\/fair-rents-campaign\/\",\"url\":\"https:\/\/lynn.global\/fair-rents-campaign\/\",\"name\":\"Fair Rents Campaign - 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